BETADINE™ Advances Leadership in Feminine Care with the introduction of a new cosmetic range
Cape Town, August 2018: Mundipharma has advanced its leadership in feminine care by launching a new cosmetic range specifically designed for the intimate area. Everything from daily protection, to doctor-recommended treatments for specific issues, are now available in the uniquely comprehensive BETADINE™ Feminine Care range.
The new range, called BETADINE™ Daily Intimate Care, presents itself with three unique products: BETADINE™ Daily Intimate Foam, BETADINE™ Daily Intimate Wash and BETADINE™ Daily Intimate Wipes, scientifically formulated from natural ingredients to meet daily feminine hygiene needs and support the intimate area’s natural pH balance. The BETADINE™ Intimate Care range has a unique TRI-CARE+™ formulation combined with prebiotics to provide daily gentle protection and maintain the pH balance of your intimate flora.1-3
BETADINE® is a strong, well-known brand amongst doctors and consumers for over 55 years. It has been used as an antiseptic across many markets in patient care. But Mundipharma’s vision is to elevate the brand to reach new consumers and empower them by raising awareness of a variety of women’s health conditions.
Take care of yourself naturally with BETADINE™ Intimate Care range, which has no parabens and is colourant free. The products are hypoallergenic, gynaecologically tested and pH balanced. The unique TRI-CARE+™ formulation contains 3 natural ingredients: “immortelle”, a natural antioxidant that helps improve skin’s natural moisture; “Citrofol™ AI”, a natural extract that provides effective odour neutralisation, and “Sensiva™ SC 50”, a natural active ingredient that soothes the skin and reduces skin redness and irritation. This TRI-CARE+™ formulation is combined with prebiotics, an innovative concept in intimate care. Prebiotics are nutrients that promote the growth of the good bacteria naturally found in the vaginal flora, which helps keep it healthy by preventing the invasion of unhealthy organisms. This unique combination provides protection from unwanted symptoms associated with pH imbalance. 1-8
Mundipharma was recently recognised for its focus on women’s issues, and the empowerment of the gender as a whole, when it was awarded the Top Gender Empowered Company Award in the Healthcare & Pharmaceuticals category at the recent 2018 Standard Bank Top Women Awards. Mundipharma CEO, Raman Singh, says “Our goal is to share our expertise in this area and educate women about the importance of feminine care. Women’s issues remain a core part of our philosophy, and we believe that through improvement of women’s health in particular, we are playing our role in the upliftment and empowerment of women in South Africa.”
The BETADINE™ Daily Intimate Care range products are currently available at Clicks and leading pharmacies.