App helps new mums get a handle on baby’s routine

As incredible as the first year of your baby’s life can be, it is also undeniably fraught. When baby feeds and when baby sleeps dominate the day and the night. For radically sleep-deprived mothers coping with hormonal changes and ‘mommy brain’, keeping clear track of their infant’s routine is a near impossible task.

Meg Faure – baby expert, best-selling parenting author and founder of Parent Sense, a popular science-backed baby development app used by thousands of new mothers – says, “Routines are important for babies for several reasons. For one, routines provide structure and predictability, which can help infants feel more secure. Routines also help infants learn cause and effect. When a little one is being fed, changed and put down for a nap at the same times every day, they may begin to anticipate and understand that these activities will happen in a particular order. In addition, a routine can help babies develop good sleep habits – something that all new, sleep-deprived parents want.

“But there’s a catch: all babies are different, and both infants and parents have different needs when it comes to routine,” she continues. In Baby Sense, her best-selling book first published in 2002, Faure was the first to highlight the importance of ‘flexible routines’ for babies versus the rigid routines that were widely and often, controversially promoted in the 1990s.  

“There’s significant research that shows a flexible routine is best for the health of an infant, and it also serves as a much-needed guide for first-time mothers or those who may be struggling with a sensitive little one who doesn’t necessarily feed or settle easily. Flexible routines also reflect the reality that babies are all unique, and there’s no ‘one-size-fits-all’ answer

“Mothers, too, are different, and each one has to find parenting practices that help them be the best mum they can be.  Even moms who embrace a baby-led ethos will often blend this approach with some forms of flexible routine to have a well-fed and well-rested little one.” 

However, establishing a healthy routine can be an overwhelming task. There’s copious amounts of information available about routines, but so often this information is contradictory and confusing. “What a new mum needs is a trusted source of practical, real-time support to help her follow a simple, adaptable routine that she doesn’t have to think about. That’s why we have launched the Responsive Routine,” says Faure. 

The award-winning Parent Sense app’s one-of-a-kind Responsive Routine makes it quick and easy for a new mum to track her baby’s feeds and sleeps. Using this unique data, the app dynamically adjusts the flexible 24-hour routine to provide customised feeding and sleeping times so that mum doesn’t have to work out the timings, and she always knows what’s coming up next for her baby.  

Faure says, “The Responsive Routine takes care of the two big questions that create so much anxiety for new mothers: Is my baby feeding enough? And, is my baby getting enough sleep? Tracking this data and following the suggested routine also helps mom build her confidence as she tunes into her baby’s unique rhythms and patterns.” 

The new feature helps parents be calmer and more adaptable when it comes to schedules and makes it easier to plan for the day. Many more parents are hybrid working and there’s been a significant drop in childcare typically provided by domestic workers in the early months of an infant’s life. Using Parent Sense’s Responsive Routine is ideal for busy, modern parents who value being organised and are probably juggling childcare with work from home.

Hybrid and remote working are also changing traditional parental leave. Where maternity leave was once a time to be at home with full focus on their newborn, many new moms are now blending maternity leave with remote work. One advantage is increased work flexibility beyond their leave period, but the downside is the steep challenges of meeting the demands of both baby and work.

“As a woman in technology, my goal has always been to develop innovative solutions that empower and support users. The Responsive Routine feature in the Parent Sense app represents a culmination of our efforts to create a tool that simplifies the lives of new mothers. By leveraging technology, we aim to alleviate the stress and uncertainty surrounding baby routines, allowing mothers to focus on both their parenting journey and their careers. I am thrilled to see the impact of the Responsive Routine in helping mothers find fulfilment in both aspects of their lives,” concludes Faure. 

The Responsive Routine feature is live within the Parent Sense app. Download the app here and start using the Responsive Routine to take the guesswork out of your baby’s schedule.

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