Infancy

Make every moment count: The power of meaningful time with children

Leave a Comment / Advice, Child, Parenting, Press Release /

Amid daily schedules filled with school, work and commitments, carving out intentional, meaningful moments with children has become more valuable than ever. While the conversation often revolves around the quantity of time parents spend with their children, it is the quality of those moments that makes a lasting impact. “Children remember how they felt when […]

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Baby loading: Advanced midwife explains antenatal care by trimester

Leave a Comment / Baby, Birth, Family Planning, Infancy, Pregnancy, Press Release /

Pregnancy is an exciting and potentially nerve-wracking time for expectant parents. Navigating the journey to parenthood with an experienced obstetric team not only offers reassurance at every step, but meticulous antenatal care is also internationally regarded as essential for maternal and infant wellbeing.   First trimester (0 to 12 weeks) In the first weeks of pregnancy,

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2025 Vaccination Guide for Busy South African Parents

Leave a Comment / Family Planning, Health, Infancy, Press Release /

If time and headspace are two things you don’t have enough of, this vaccination guide from Ajuda provides everything you need to know about vaccinations in South Africa for 2025.  Johannesburg, 23 April 25: In 2009 South Africa experienced a significant measles outbreak. Dr Liza Street, paediatrician and co-founder of Ajuda, a digital storage vault for

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Unlock your child’s full potential with Macmillan Education’s Little Learner Launchpad School Readiness Guide

Leave a Comment / Competition, Education & Learning, Press Release, Toddler /

The ultimate school readiness guide for parents Every parent dreams of giving their child the best possible start in life. But when you are constantly bombarded with advice, it can be overwhelming to know exactly what to focus on to set your little one up for success. The good news? It is never too early

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The Real Mama Club Events Are Back – Bigger, Better and Nationwide

Leave a Comment / Baby, Events, Parenting, Press Release /

Calling all new and expecting parents. The much-loved Babies R Us Real Mama Club event series is back and bigger than ever, with 12 exciting events taking place nationwide from April to November. Now in its fourth year, this must-attend event is designed for moms and dads who are expecting or navigating the first year

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Life Vincent Pallotti hospital offers you a personalised birthing experience!

Leave a Comment / Newborn, Pregnancy, Press Release /

The arrival of a baby is one of life’s most transformative moments, and at Life Vincent Pallotti Hospital, every effort is made to ensure it is a memorable and joyous experience for both mother and baby. The hospital’s maternity team is committed to providing exceptional medical care while offering personalized attention every step of the

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The role of skincare in infant massage

Leave a Comment / Infancy, Press Release, Skincare /

Touch is one of the most powerful ways parents can communicate with their newborns, providing comfort, security, and a deep sense of connection. Infant massage, an age-old practice rooted in cultures around the world, has gained recognition for its numerous benefits—not only for the baby but also for the parents. When combined with the right

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Seven sleep solutions for happier babies and rested parents

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Sleep deprivation is one of the biggest challenges for new parents, affecting everything from mood and energy levels to overall well-being. Studies show that sleep deprivation can lead to increased stress, reduced cognitive function, and a higher risk of postpartum depression. For parents, exhaustion can make even the simplest daily tasks feel overwhelming, impacting their

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Maternal anaemia: 2 out of 3 South African expectant mothers at risk

Leave a Comment / Health, Newborn, Pregnancy, Press Release /

Anaemia is a global health challenge impacting many pregnant women and their newborns. According to the World Health Organization, anaemia affects around 40% of pregnant women globally, with even higher rates in developing regions such as South Africa, where two out of three expectant mothers have low iron levels and one in three is anaemic.

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Why skin-to-skin care matters for moms and babies

Leave a Comment / Baby, Best Buy, Parenting, Press Release, Skincare /

There’s a special kind of magic in the first moments after a baby is born – a moment that many parents describe as pure, overwhelming love. But beyond the warm fuzzies, those initial skin-to-skin moments hold profound benefits for both mom and baby, creating a foundation for lifelong health and bonding. Skin-to-skin care, sometimes called

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