Make-believe play is more than just a source of joy for children; it’s a vital part of their development. Toys that emulate real-life tools provide a unique opportunity for kids to engage in imaginative play while building confidence and life skills. In fact, Unicef South Africa highlights that play enables children to process complex emotions, […]
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Toys R Us has kicked off the festive season with a curated list of value must-have toys with incredible savings. With products ranging from R39.90, the collection reflects the year’s hottest trends including nostalgia, tech innovations, remote control cars and collectibles. “This year, we’ve focused on providing exceptional value to our customers,” says Jennalee Callister,
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Collectible surprise toys have exploded in popularity, representing a significant portion of toy sales, with collectible and unboxing toy segments growing at nearly 20% annually. The surprise toy trend is captivating children and adults alike, with data showing that 90% of kids ages 6 to 17 years old are engaging with collectible surprise toy brands.
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With the festive season fast approaching, Toys R Us reveals the top toy trends and most anticipated toys for 2024. This year, parents and gift-givers can expect an explosion of creativity, innovation and nostalgia, making this holiday season one of the most exciting yet. From interactive playsets to tech toys, and a growing demand for
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As the warm summer months approach, ZURU is introducing the perfect lineup of outdoor toys designed to make this season unforgettable. Whether it’s backyard water fights, eco-friendly water balloon battles or thrilling robotic creatures, ZURU has something for everyone. With its innovative range, families can gear up for endless fun in the sun, making the
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ZURU has launched its latest plush toy Hug-a-Lumps in South Africa, in the form of eight adorable weighted plush characters weighing 1.5 kilogrammes each, with a super soft velour plush. Combining the comfort of a weighted blanket with the emotional connection of a soft toy, each Hug-a-Lump plush toy is designed to ease anxiety, helping
How a plush toy like Hug-a-Lumps can help your child with anxiety Read More »
ZURU has launched the hugely popular Snackles range of plush toys in South Africa. The collectible range brings with it adorable characters with mini replica snacks based on some of the world’s biggest brands. Snackles are super soft, ultra squeezable plushies that come paired with your favourite mini brands and a comic origin story on
Snap up your Snackles now! Read More »
Mattel, Inc. has added a black Barbie doll with Down syndrome, created to allow even more children to find a doll that represents them and inspire all children to tell more stories through play. This diversity and inclusion initiative is celebrated by Down Syndrome South Africa (DSSA), which is committed to empowering and finding ways
Barbie® introduces the Black Barbie Fashionista Doll with Down Syndrome Read More »
ZURU, one of the world’s largest toy manufacturers, has launched a new animation series and toy line, Eggy Wawa, designed to help young kids come out of their shells by encouraging their natural curiosity. The series follows the adventures of four children and Sheldon the elephant, and their knowledgeable teacher as they learn and explore
Meet Eggy Wawa, the animation and toy series to help encourage curiosity Read More »
Mattel, Inc. has added a blind Barbie doll to its collection, created to allow even more children to find a doll that represents them and inspire all children to tell more stories through play. This launch, representing those with visual impairment, is supported by the South African Guide-Dogs Association for the Blind (GDA), which enables
Barbie® introduces the first blind Barbie Fashionista Doll Read More »