Toys

Geek out, game on and play big – Toys R Us iconic toy experience returns to ComicCon 2025

Cape Town and Johannesburg are Set for an Unforgettable Pop Culture Experience South Africa, 23rd April 2025 – Toys R Us is bringing its toy magic to Comic Con South Africa for two incredible events in 2025. KidsCon in partnership with Toys R Us will be in Cape Town from 1st – 4th May at the Cape […]

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ZURU’s MAX Build More Premium Capsules Are the Ultimate Collectible Craze

As Easter, Mother’s and Father’s Day approach, ZURU’s MAX Build More Premium Capsules are bringing a creative twist to gifting and collecting. Whether it’s a surprise-filled egg for kids, a nostalgic trip down memory lane for collectors, or a beautifully buildable bouquet for moms, these capsule toys tap into the booming trend of collectible surprises

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5 Surprise and Mini Brands Craze: Kids and Collectors Go Wild for Mystery Toy Dioramas

The global toy collectibles market is experiencing unprecedented growth, with projections estimating its value to reach $48.9 billion by 2034, expanding at a Compound Annual Growth Rate (CAGR) of 10.1% during the forecast period. This surge is largely driven by the increasing enthusiasm among collectors of all ages and the rising trend of nostalgia-based products.

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Mark your calendar: The new Nintendo Switch 2 launches 5 June!

With new ways to play and new ways to connect players, Nintendo Switch 2 arrives on 5 June 2025. Discover reimagined Joy-Con 2 controllers, each of which can now be used as a mouse in compatible games and that snap to the console with magnetic connectors. Experience the console’s powerful processing speeds delivering visuals via a bigger screen

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Egg-citing Easter alternatives: A playful twist on tradition

This Easter, swap out the usual chocolate eggs for something just as exciting – but with a playful twist. ZURU’s Smashers and Rainbocorns bring the magic of surprise and collectibility to the holiday, offering kids an interactive, long-lasting treat that sparks creativity and fun well beyond Easter morning. Egg-cellent alternatives to chocolate As families seek

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Why calm down bottles are the hottest toy trend right now

Jellystone Designs has launched its award-winning DIY Calm Down Bottle in South Africa: an innovative sensory tool that’s quickly becoming a must-have for parents, educators and therapists looking for creative ways to help children manage stress, anxiety and emotional regulation. The DIY Calm Down Bottle is a unique, refillable sensory bottle that comes with all

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The rise of kidults and the future of play in South Africa

The global toy industry gathered at the Nuremberg Toy Fair to unveil the latest trends and innovations shaping the future of play. A notable trend was the continued growth of adults buying toys, with ‘kidults’ now representing a staggering 30% of the global toy market. From collectibles to high-quality nostalgic toys, many adults are discovering

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How toys can help your child practise calm and focus

In today’s fast-paced world, it’s more important than ever for children to develop mindfulness skills that help them stay calm, focused and centred. Toys play a crucial role in helping kids practise mindfulness. Mindfulness is the practice of being present in the moment, and has been proven to reduce anxiety, improve focus and enhance emotional

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From comfort to collectibles: Why plush toys are dominating in 2025

The world is falling in love with plush toys like never before. The market demand is skyrocketing, and experts predict this trend will continue through 2025. Plush toys are no longer just for children; they’ve become must-have collectibles, comfort items and statement pieces for people of all ages. The global plush toy market was valued

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Why make-believe toys are perfect for Christmas

Make-believe play is more than just a source of joy for children; it’s a vital part of their development. Toys that emulate real-life tools provide a unique opportunity for kids to engage in imaginative play while building confidence and life skills. In fact, Unicef South Africa highlights that play enables children to process complex emotions,

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