Clarins is building on its tradition of innovation with the launch of Skin Illusion Full Coverage Foundation: one that salutes the uniqueness of every South African.
Available in 24 shades in store and 28 shades online (with another shade set to be introduced in July), Skin Illusion Full Coverage Foundation sees Clarins fulfilling its promise to create a foundation for all men and women across southern Africa – all while staying true to Clarins’ commitment to developing products that provide the perfect blend of makeup with real skincare benefits.
“For me, beauty is not reflected in a singular shade – it’s a spectrum,” says Nthabiseng Makhokha, Clarins communications specialist. “Your skin tells a story of individuality, and your foundation should do the same by enhancing, rather than masking your natural glow, your features and everything else that makes you you. Everyone deserves a foundation that complements their natural skin tone and celebrates their unique essence.”
Skin Illusion Full Coverage Foundation does this by providing cover, which is at once matte yet allows for a luminous glow. It is also buildable and long-wearing, thanks to SkinFit Technology, which allows the foundation to adjust to every movement of the face.
The foundation also delivers real skincare benefits with extended use: Makhokha informs that, according to a recent 28-day study, women who used the foundation experienced a 29% reduction in skin imperfections over this period, while shine was reduced by 10%. This is due to powerful skincare ingredients that make up no less than 80% of the foundation’s formula.
Clarins marketing and digital executive Bronwen Olivier says the foundation speaks to many of the concerns of today’s women. “Women want to look pulled together, but have had enough of the mask-like foundation look. They are tired of hiding their perceived flaws, and are ready to look like themselves; however, they still want that matte finish and radiant glow.
“Enter Clarins Skin Illusion: the latest in our continuing projects and efforts to answer the needs of our customers in South Africa. This foundation has all the benefits of skincare, plus a hydrating and long-lasting formula to take our women, and men, through their day into the night! More responsible packaging is an added plus.”
Isabel Martins, CEO of Clarins South Africa, agrees that the foundation embodies all the brand stands for. “These past few years, we have focused on being more ‘Clarins’ than ever, going back to our roots and to what makes our brand so special: our skincare expertise, our plant-based inspiration and our belief that true beauty is authentic.”
