Maggi‘s new “Cook The Difference” campaign aims to inspire home cooks across South Africa to unlock their culinary potential. By emphasising the versatility of Maggi products, the campaign encourages consumers to prepare fresh, flavourful and sustainable meals that reflect their personal taste and values.
Maggi’s objective is to guide consumers in making informed cooking choices that enhance their skills and elevate the overall dining experience. To achieve this, Maggi invites everyday cooks to upgrade their cooking knowledge, starting with its newest innovations: thicker noodles with a richer flavour profile, and the introduction of Maggi Hot Lazenby Worcestershire Sauce, designed to add depth and excitement to any dish.
First things first! Let Maggi entice you and help elevate your cooking game!
Are you tired of bland meals? Look no further! Maggi is here to transform your cooking experience.
Here’s why Mzansi cooks love Maggi:
Flavourful noodles
MAGGI’s signature blend of spices and herbs adds an unbeatable taste to your dishes. From the classic 2-Minute Noodles to the new and exciting flavours, Maggi has you covered.
Versatility unlocked
With Maggi, you can create a variety of mouthwatering meals, from hearty stews to quick stir-fries. Whether you’re in the mood for something comforting or adventurous, Maggi is super versatile.
Convenience guaranteed
Maggi’s easy-to-use products save you time and effort in the kitchen. No more slaving away for hours – with Maggi, you can whip up a delicious meal in no time!
Sustainable cooking
Maggi empowers you to cook sustainably, using fresh ingredients and reducing food waste. By choosing Maggi, you’re supporting a brand that cares about the planet.
Inspiration abounds
Maggi’s “Cook The Difference” campaign offers endless recipe ideas to upskill your cooking. From social media to in-store promotions, Maggi has the inspiration you need to take your cooking to the next level.
Quality you can trust
Maggi’s commitment to quality ensures every meal is a success. With Maggi, you can trust you’re getting the best ingredients and expertise.
Local love
By choosing Maggi, you’re supporting a brand dedicated to empowering Mzansi cooks. Maggi believes in the power of local food communities and is committed to helping them thrive. As Mzansi’s most preferred noodle brand (recognised by Ask Afrika Icon Awards), Maggi actively supports local talent and culinary skills through community-focused initiatives, fostering belonging and pride.
Join the movement!
Cook The Difference with Maggi and discover a world of flavour, convenience and sustainability. Share your Maggi creations on social media and tag a friend who loves cooking!