Inspiring generosity beyond Black Friday’s shopping spree

Following the excitement of Black Friday and Cyber Monday, #GivingTuesday emerges as a beacon of goodwill, marking the commencement of the charitable season when hearts turn toward holiday and end-of-year giving.

Join millions around the world on 28 November 2023 as GivingTuesday becomes a day to fuel a global celebration of generosity.

This powerful global phenomenon leverages social media and collaboration to inspire individuals and non-profits to engage with their communities, fostering meaningful social change. Sne Vilakazi, the lead for GivingTuesday South Africa, emphasises the importance of acknowledging everyday heroes who contribute to making their communities better.

“GivingTuesday provides a remarkable opportunity to encourage and celebrate our everyday heroes who do their bit to make their communities a better place. In a time when it seems like hope is getting lost because of the challenges we face as a country, it’s refreshing and inspiring to see ordinary people raising their hands to be counted as people who contribute to making a difference.”

Launched in 2012, GivingTuesday began as a simple idea: to create a day dedicated to doing good. Over the years, it has evolved into a global phenomenon that motivates millions to give, collaborate and celebrate generosity.

Asha Curran, CEO and co-founder of GivingTuesday, underscores the impact of this movement, stating that it inspires people worldwide to drive progress around causes they care about throughout the year. “GivingTuesday inspires people all around the world to embrace their power to drive progress around the causes they care about – not just on one day but throughout the year.”

Get Involved with BackaBuddy

Join BackaBuddy, South Africa’s largest donations-based crowdfunding platform, in celebrating #GivingTuesdaySA. Here’s how you can participate:
1. Donate to a cause: Visit the website and contribute to a cause that resonates with you.
2. Amplify on social media: Share crowdfunding campaigns on BackaBuddy’s social media pages and raise awareness for a cause you are passionate about. Use the hashtags #GivingTuesdaySA or #GivingTuesdaySouthAfrica to join the conversation.
3. Non-profits and community organisations are encouraged to register on BackaBuddy to raise funds for various needs. Benefit from BackaBuddy’s 0% platform fee for registered NPOs, ensuring more funds go directly to the causes you serve.
4. Create a crowdfunding campaign: Individuals are encouraged to create crowdfunding campaigns on #GivingTuesdaySA to support a charity they are passionate about.

GivingTuesday invites those interested in joining the movement to visit the GivingTuesday South Africa website or connect on social media via the Facebook page.

Whether you dedicate #GivingTuesday to helping a neighbour, a charity, volunteering your time, or donating funds to a good cause, every act of generosity counts!

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