For over 100 years, Kellanova – previously Kellogg’s – has been at the forefront of breakfast innovation in South Africa. It is showcasing its commitment to elevating its cereal portfolio’s product innovation and nutrition and increasing consumer choices.
The campaign affirms the Kellanova Better Days Promise: a promise to create better days for people by advancing sustainable and equitable access to food and addressing the intersection of well-being, hunger, sustainability, equity, diversity and inclusion.
Kellanova understands that parents want the best for their children, including breakfast! In line with its commitment to delicious and nutritious options, its beloved children’s cereals – like Coco Pops, Rice Krispies and Froot Loops – now contain 25% less sugar.
The range is also fortified with iron and is high in seven B vitamins.
Its Kellogg’s All-Bran range offers consumers five benefits of fibre: added iron and zinc, reduced bloating, feeling fuller for longer, keeping regular, and supporting digestive wellness.
“Kellanova believes well-being is a journey that involves listening to our consumers, understanding their needs and preferences, and offering them nutritious, tasty and convenient products,” says Zandile Mposelwa, corporate affairs director. “This involves constantly innovating and improving our products, using the best ingredients and the latest technologies.”
As a legacy brand, Kellanova has etched its name in the hearts and minds of South Africans; its cereal products nourish and delight and stay true to the culture, tradition and dietary needs of people living in South Africa.
Breakfast cereals are essential to South Africans’ diet, contributing carbohydrates, vitamins and minerals when consumed with milk. The consumption of breakfast cereals is well recognised as an essential part of a balanced diet. In addition, milk contributes positively to protein and calcium intake, and key ingredients needed for a more balanced diet.
Create joyful moments at the breakfast table with Kellanova!