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The Natural™ Africa Botanical skincare launches in SA

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Responding to a growing need for trusted alternative health solutions, proudly South African health and wellness company, Feel Better Naturally™, has launched their first product in their exclusive African Botanical skincare range.

After its successful launch of Afrigetics, an exclusively African herbal range made with trusted, researched and scientifically backed African medicinal herbs, Feel Better Naturally™ has now unveiled The Natural™ – a skincare brand made with clean, plant-based ingredients that are sustainably sourced from Africa. 

The unisex brand aims to bring restorative skincare in the way nature intended to all skin types and ages with their growing range.

The Natural™ Serum is an ultra-hydrating active aloe boost with active ingredients from nature including Aloe with Vitamin C and A, Hyaluronic Acid, Devil’s Claw and Jojoba. It is a daily essential for smooth, healthy-looking skin. Rich in antioxidants, it boosts the skin’s natural age-defying defences, assists with natural collagen production and restores, nourishes, and soothes the skin.

The organic skincare range is scientifically formulated in a SOIL Certified Laboratory on the COSMOS standards.

Following a year in product development and testing, working closely with a team of expert skincare professionals and biotechnologists, The Natural™ has been developed with the regenerative potential of sustainably sourced African botanicals in the most natural and purest form.

The use of Aloe in your daily skin regime is proven to promote more youthful looking skin by enhancing the activity of fibroblasts responsible for the production of collagen.

“Grown in Africa, The Natural™ is designed by nature and therefore is free from any harmful chemicals. What matters to us is skincare that is as pure, simple and natural as how you’d find it in nature,” says Andrew Franks, Founder of Feel Better Naturally™.

The Natural™ is available online at www.thenaturalafrica.com, Faithful to Nature, as well as in-store at Wellness Warehouse and select independent stores.

The Natural Story

We believe in the Natural way of living. A simple, healthy approach to skincare and life.
It’s the reason our products are made with clean, plant-based ingredients for all skin types.
We bring the Natural Way to your daily routine with conscious, caring and connected skincare. 

Mother Nature has her title for a very good reason. She knows what’s best for us. 

Her wisdom for our wellbeing is provided in an abundance of simple, brilliantly logical cues that can be read by those who are willing to humbly admit that ‘Mother knows best.’ 

The Natural™ range of skincare is a bio-inspired expression of nature’s perfect recipes. An ode to the perfect design of wellbeing, without any harmful and unnecessary synthetic chemicals. Skincare that is as pure, simple and Natural as how it can be found in nature. 


Our focus is on delivering pure, effective, organic formulas – safe enough for the whole family.

Good for you and Mother Nature.

For more information, visit www.thenaturalafrica.com

Natural Botanicals two products

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