South Africa’s beauty enthusiasts are in for a treat as Mineral Fusion, the international brand known for its hypoallergenic, cruelty-free formulas, has launched a few of its fan favourites into the South African market.
Loved worldwide for its clean, effective products, Mineral Fusion has brought its best-sellers to local shores, allowing South African consumers to experience the power of minerals and botanicals in their beauty routine.
Innovative, multitasking and packed with rich pigments and minerals, Mineral Fusion products do more than just enhance beauty: they improve the skin’s health, leaving it better than before.
The brand is powered by “Good For You” skin ingredients, blending lightweight minerals, nourishing botanicals and age-defying antioxidants into every formula. The result? Supple, glowing and protected skin that enhances your natural beauty.
“We are thrilled to bring Mineral Fusion to South Africa, a market that truly values clean, effective beauty products,” says Catherine Emmerson, CEO of Naturally Lovely, the official distributor of Mineral Fusion. “Our formulations are designed to deliver superior results while caring for the skin. Every Mineral Fusion product is crafted with care, ensuring it performs well without compromising on quality or skin health.”
Some of the fan favourites that are available include:
Mineral Fusion Sheer Moisture Lip Tint (R390)
Hydrating and firming… your lips, but better! All the go-to ease of your fave lip balm with a pop of colour and yummy Vanilla-Mint flavour, Mineral Fusion Sheer Moisture Lip Tint boasts a hydrating mix of shea butter and peptides.
Mineral Fusion SPF 30 Brush-On Sun Defence (R950)
A weightless wonder, Mineral Fusion’s SPF 30 Brush-On Sun Defence is a transparent mineral sunscreen powder that cuts shine, blurs pores, sets makeup and looks like skin while warding off harmful UV rays (and imminent sunburn). Totally transparent to match all skin tones, no chalky look included. It comes with a built-in soft brush for all-over and targeted application.
Mineral Fusion 3-in-1 Colour Stick (R590)
The all-in-one colour go-to, Mineral Fusion’s 3-in-1 Colour Stick is a lip tint, cheek tint and eyelid colour pop in one super easy twist tube to streamline your makeup routine. Just pat on with fingertips throughout the day for a subtle shimmer and glow.
With a commitment to creating hypoallergenic and cruelty-free formulas, Mineral Fusion remains a top choice for those who prioritise clean beauty. The brand’s multitasking formulas offer more than just aesthetic appeal – they nourish, protect and enhance the skin, making it healthier with every application.
Available online from Faithful to Nature, Wellness Warehouse and takealot.com.