Mizani redefines natural beauty

Mizani – a pioneer in salon-quality haircare for natural wavy, curly and coily hair – has released its reformulated and relaunched True Textures line. Explicitly designed for naturalistas, this luxurious collection offers enhanced definition and nourishment for curls, coils and waves.

The True Textures line features a rich blend of marula, olive and coconut oils, delivering a professional level of intense moisture to enhance natural curl patterns. Unlike other salon-quality products, Mizani’s True Textures line is formulated to provide lasting results without drying out the hair.

The collection includes three styling products:

Mizani True Textures Coil Stretch Cream (R470)

This cream helps elongate, define and shape coils, providing a lasting soft-hold finish. Its unique formula feels like a cream but holds like a gel, making it perfect for achieving the desired twist-out, bantu knots as well as wash-n-go styles without compromising moisture.

Mizani True Textures Curl Define Pudding (R470)

An ultra-lightweight curl activator that elongates coily to extremely tight texture types. This pudding leaves tight curls and smooth coils with a mirrored shine – ideal for soft, touchable twist-outs and braid-outs.

Mizani True Textures Sleek Holding Gel (R470)

This high-hold gel lock styles in place without crunch or flaking. It provides a flexible, long-lasting hold, making it perfect for your sleek-back favourite looks or styles such as the pondo!

“We are thrilled to introduce our reformulated True Textures line, designed to celebrate and enhance natural beauty,” says David Bolon, general manager for L’Oréal Professional Products Division. “With Mizani’s True Textures range of products, naturalists can achieve defined, moisturised and long-lasting styles without compromise.”

These innovative products are now available at select salons and online retailers like takealot.com, Cosmetology and Retail Box.

Leave a Comment