Oryx Desert Salt has a vision: to be the world’s leading supplier of ethical, locally produced, pure, unprocessed, health-giving desert salt from the Kalahari; and to harvest and package the salt in an ecologically aligned way.
“We’re always looking for ways to reduce the ecological impact of our packaging,” says Samantha Skyring, CEO. “Which is why we’re super-excited to launch our brand-new biodegradable packaging for three of our product ranges, all printed with certified toxic-free ink.”
The mini Travel Salt and Pepper shakers are popular and occupy an important niche in their range; nevertheless, it troubled the Oryx Desert Salt team that these were made of plastic. The 10g salt shaker and 5g pepper shaker are now available in attractive mini paper tubes. “Not only are they eco-friendly,” says Skyring with a smile, “they’re also incredibly cute and practical!”
The Oryx Braai Salt, with its glass bottle and plastic shaker top, has also had a packaging and name revamp and is now available in a sleek red 200g paper tube with a revolving shaker top – and renamed BBQ for international customers.
Similarly, the Oryx Fine Salt shaker finds its place on the shelf in a stylish 350g white paper tube, with a cardboard shaker top.
The new biodegradable paper tube packaging is in line with Oryx Desert Salt’s #RefillNotLandfill philosophy; the company sells smart refill boxes alongside its reusable glass grinders with long-lasting ceramic grinder heads. Oryx has also decided not to use lamination, to support its minimalist ‘paper, not plastic’ approach for its shaker product range.
Oryx Desert Salt is sustainable, coming from an ever-renewable and self-replenishing source in the Kalahari. Deep within the desert lies a remote saltpan where crystal salt is harvested from underground streams running through ancient Dwyka rock formations tested to be 280–300 million years old, and then sun-dried under the hot Kalahari sun.
Refillable, stylish glass bottles with long-lasting ceramic grinder heads (so no plastic particles are ground into food!) encourage customers to refill their grinders over and over by buying value-for-money refill boxes.
Spot the iconic Oryx horns on restaurant tables and in retail stores nationwide in South Africa – premium Woolworths stores, Cape Union Mart, Pick n Pay, Food Lovers Market, Dis-Chem and Spar – as well as most health shops and delis.