Nicci Boutiques Pushes Creative Boundaries with New Love Local Range

The apparel sector contributes immensely to the South African economy, and we need more businesses and brands to manufacture, source, and create locally to reduce the unemployment rate in our country.

The Nicci Love Local collection has been expanded due to its incredible success in the market. This unique range is produced locally in South Africa with multiple CMT factories and other artisans producing these creative, sustainable, and environmentally friendly products. In addition, we use fabrics that are ethically sourced and produced.

The Nicci Love Local collection is attracting a growing number of customers who are looking for something and special.

The brand co-owner, Niki, says “We are delighted to be a key contributor and be able to boost the local workforce with this beautiful collection. We are passionate about not only creating employment in South Africa, but also to offer South African women unique, exclusive, bold, and original items that are available in a range of sizes to accommodate and embrace women across multiple sizes, while keeping in mind the distinctive South African climate.”

We believe that fashion should be about style, comfort, and individuality, and we are committed to creating pieces that showcase those qualities. The Nicci range is designed to make customers feel confident, empowered, and beautiful.

Fashion has the power to make a difference, bring joy and we are dedicated to using our platform to do good.

Since 1992, Nicci has become synonymous with up-to-the-minute contemporary fashion from clothes, bags, shoes and accessories hand selected from the fashion capitals of the world.

Within the Nicci brand family, you will find the locally produced Nicci and Cocoon labels. Each brand has its own identity and a clear creative vision. At our corporate head office, we have an in-house design and production team as well as a fully staffed warehouse and distribution center.

Our 17 stylish boutiques are located in the most sought-after shopping districts throughout Johannesburg, Pretoria and Cape Town. Nicci is frequented by celebrities, socialites, businesswomen, home executives and our new emerging younger market alike. We cater for a wide range of fashion[1]first women in both size and age. We have helped women feel confident, stylish and effortlessly cool. When you step into a Nicci store, you are assured of a unique boutique experience. Proficient in fashion know-how and customer relations, the Nicci consultants are well trained to offer candid advice.

We are continuously traveling the world sourcing new and exciting brands and trends. Nicci creates a directional brand experience that is exciting, inspiring, and personal to every customer.

Shop online at and follow us on social media:

Instagram: @nicciboutiques

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