ZURU Edge, ZURU’s newly launched brand in South Africa, is bringing the award-winning MONDAY Haircare range to our shores.
MONDAY Haircare offers more than just shampoos and conditioners – it challenges traditional beauty norms. Known for salon-quality results, MONDAY’s range caters to diverse hair needs with options like Moisture, Smooth, Volume and Repair. Infused with natural ingredients such as coconut oil, shea butter, rice protein and vitamin E, the products are designed to be both effective and accessible.
“We are thrilled to bring MONDAY to South Africa, where demand for premium yet affordable beauty products is growing,” says Glenn Ambrose, country manager at ZURU. “MONDAY is a brand that combines quality, sustainability and affordability, resonating deeply with today’s consumers.
“MONDAY Haircare has achieved incredible success internationally, with over 15 million bottles sold globally and accolades like Allure Magazine’s Best of Beauty Award.”
Sustainable packaging and design
MONDAY Haircare also prioritises sustainability. Its signature pink bottles, made from recyclable plastic, are both eco-friendly and visually appealing, adding an Instagram-worthy aesthetic to any bathroom shelf. This commitment to sustainability aligns with consumer values that go beyond product performance alone.
ZURU Edge
ZURU – already known in South Africa for its toy range – has entered into the fast-moving consumer goods market through ZURU Edge as part of a broader disruptive innovation strategy. By leveraging data, design and marketing, ZURU Edge focuses on developing high-quality, affordable products that challenge conventional market standards.
Ambrose says, “With ZURU Edge, we aim to bring better consumer products to market, and MONDAY Haircare is the perfect example of this vision. We’re excited for South African consumers to experience the brand.”
MONDAY Haircare is available at Clicks, as well as online through Superbalist and takealot.com.