Watching a movie on the big screen is not the full experience if you aren’t munching on a bag of freshly popped popcorn. Taking this a step outside the cinema, leading cinema exhibitor Ster-Kinekor has partnered with BIGGI Brands to announce a popping new collaboration.
BIGGI, which has been supplying all Ster-Kinekor’s cinemas with top-quality popcorn kernels for more than 25 years, will now offer moviegoers the opportunity to purchase its premium microwave popcorn product at the cinema, to be enjoyed at home.
In addition, BIGGI’s branded Ster-Kinekor popcorn will also be available on local supermarket shelves across the country.
Located near Hopetown in the heart of the Northern Cape, BIGGI Premium Popcorn is a family business anchored in family values. Since opening its doors over 30 years ago, its distribution network has grown to reach all corners of the world where, globally, more and more customers can experience a taste of Africa.
True to its family values, BIGGI serves each customer with care and respect, delivering premium popcorn to be enjoyed at Ster-Kinekor cinemas, homes, schools and events across South Africa and worldwide.
“Having been a part of the South African cinema landscape for more than 25 years, we are thrilled to join hands with Ster-Kinekor to bring the happiness of popcorn into South African homes,” says Jacques Louw, COO of BIGGI Brands.
“Popcorn is synonymous with the big screen movie experience,” says Lynne Wylie, chief marketing officer of Ster-Kinekor. “Entering into this exciting collaboration with BIGGI is a great brand extension for Ster-Kinekor, ensuring moviegoers and consumers alike can now enjoy our delicious popcorn and salt flavours in the comfort of our cinemas and back home.”