Food for over 41 million meals has been provided to date by the non-profit Ladles of Love, which grew exponentially during 2020 to meet the needs of impoverished people.
The organisation is concerned about the festive season, in light of the abject poverty and resultant hunger affecting millions of people living in our communities.
Founder and director Danny Diliberto says: “The need for food is growing, and believe me, I see it every day – the lines of people experiencing hunger are longer now than in 2020. So our challenge is, how do we raise enough money to provide food relief to our most vulnerable? Especially when you consider our tough economy and the price of staple foods reaching an all-time high.”
Ladles of Love has a hands-on approach in impoverished communities, supporting and working closely with the leaders of their network of soup kitchens. Its primarily focus is nourishing children, and the NPO is in the know when it comes to problems parents have when it comes to meeting the needs of little ones.
To address the situation, Ladles of Love created a fundraising campaign that aims to instil hope where there is fear, love where there is uncertainty, and peace where there is turmoil.
The organisation commissioned six cute charismatic kids from the diverse communities it serves, to bring the festive season message of ‘love, joy and peace to all’ to life in a beautiful way. Food is the language of love, and whether you are giving or receiving, this campaign works for everyone.
For anyone wanting to gift meals to struggling families this season, the Ladles of Love call-to-action is simple. Fill-A-Pot for R300 and feed 100 people in need – and in return for your kindness, you will receive a competition entry to win a stunning set of Le Creuset pots.
Ladles of Love programme director Yolanda Jones says: “During the festive season, there are hundreds and thousands of families in communities close to where we live whose cupboards are bare. It would be a wonderful gesture of kindness if people could buy a Fill-A-Pot voucher and help us bring love, joy and peace to our communities in need.”
Statistics South Africa’s March 23 figures show 7 800 000 people in the country know hunger. This may seem like a disheartening figure, but Diliberto refuses to let this daunt the organisation’s mission, which is to support a network of over 200 community soup kitchens and 70 early childhood development centres with nutritious food.
As a public benefit organisation, Ladles of Love is qualified to issue section 18A tax certificates to all Individuals and companies buying two or more Fill-A-Pot vouchers from its online store.
For bespoke corporate Fill-A-Pot packages, email Mbali Kewuti on firstname.lastname@example.org.