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Go, Springbox!

by Tania Griffin

On 8 August, the social media streets were buzzing over a billboard with an apparent spelling error. The billboard in question was at OR Tambo International Airport. It had the words, “Go Springbox. Love, Eskort” prominently displayed in big bold letters. This caught the eye of some very astute observers who shared pictures and videos of the billboard, accusing Eskort of spelling the name of the national rugby team incorrectly.

News spread fast and soon speculation was rife. Many assumed it was an honest mistake, some thought it was intentional, and a few guessed it was the beginning of a campaign with a big revelation coming.

Well, that cat is out of the bag. The billboard was part of a campaign by Eskort to launch a new cooler box for spring, aptly named the Springbox: a cooler box specially made for carrying Eskort braai meat.

“Spring signifies the return of the braai season, and we wanted to create something special for braai lovers across South Africa. So, we came up with the Springbox,” says Marcelle Pienaar, group marketing manager at Eskort. “We want all the braai lovers out there to get themselves one, so they can show it off to their friends the next time they have a braai – maybe even over a game of rugby!”

The Eskort Springbox will be exclusively available at Eskort stores this spring. You can visit the Eskort website to locate a store near you.

If you don’t have a store nearby, you can follow Eskort on Facebook and Instagram, as it will be running some giveaways of the Springbox.

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