Home LifeStyleFun The new Showmax is revolutionising streaming for Africa

The new Showmax is revolutionising streaming for Africa

by Tania Griffin
A advert for showmax

Ten months after MultiChoice, Comcast’s NBCUniversal and Sky announced a joint streaming vision for Africa, the new Showmax is here, featuring a refreshed brand and a massive content lineup – all delivered on a powerful new streaming platform.

At the heart of the new offering is the world’s first standalone Premier League plan for mobile, with all 380 games offered live on Showmax Premier League for just R69 a month.

In addition, there are two more Showmax plans available to customers in 44 African countries: Showmax Entertainment on mobile for an unbelievable R39 a month at launch, as well as the Showmax Entertainment plan, where the monthly price falls from R99 to R89 per month.

Core to the success of Showmax’s streaming ambitions in Africa is a new technical platform that is robust and built to scale. With the launch of Showmax, the Peacock streaming platform will be active in more than 70 countries and is continually enhanced by the combined expertise of thousands of engineers.

Alongside the Premier League, the new Showmax also opens the door to a thrilling entertainment universe spanning a wide range of stars and stories across multiple genres. With no fewer than 21 new Showmax Originals launching in February alone, there will be more than 1 300 hours of Showmax Originals produced in the coming year, representing a significant 150% increase in production output compared to the year before.

Complementing this powerful African content slate is an international offering that will give viewers cause for celebration. As a result of MultiChoice’s partnership with Comcast’s NBCUniversal and Sky, Showmax is guaranteed an ongoing supply of the world’s most popular titles from the media giant’s renowned brands including Universal Pictures, Focus Features, NBC, Peacock, DreamWorks Animation and Telemundo.

The stellar content lineup includes films like the latest instalment in the hit Fast franchise, Fast X, and Wes Anderson’s comedy-drama Asteroid City; procedural drama series such as NBC’s The Irrational starring Jesse L. Martin; and Peacock original comedy series Killing It, from the creative team behind Brooklyn Nine-Nine, starring Craig Robinson.

Showmax will also continue to draw from the likes of Paramount, including Mission Impossible: Dead Reckoning and Halo S2 in February; and HBO, with new seasons of House of the Dragon, The Last of UsTrue Detective and The White Lotus on the way.

Showmax’s content offering is further boosted by its focus on the African market and strengthened by the vast creative and commercial presence already established by MultiChoice.

With the content and platform providing strong foundations for the new Showmax, ease of access for customers is another key business priority. As the first streaming service in Africa to make mobile downloads possible for offline viewing and the first to launch a mobile-only plan, Showmax has now delivered incredibly competitive new price points, with a growing network of payment options available to customers.

DStv customers will continue to have the option of adding Showmax to their DStv bill each month and benefiting from significant discounts. Showmax will be announcing additional partnerships soon that will offer even more value to customers.

The new Showmax app will become available in app stores from 23 January 2024 onward, as part of a staggered migration process across 44 markets. This is an ongoing process that will be completed in February this year. Existing Showmax customers will begin receiving communication with information on how to access the new app this week and, by 12 February 2024, the new Showmax will be live in all markets.

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