Rediscover your smile

Ordo – the innovative brand redefining the oral care industry with its high-quality, affordable, stylish and eco-friendly products – has been officially launched in South Africa.

Ordo focuses on perfecting the fundamentals of oral care by closely collaborating with dental professionals. Just as its products prioritise simplicity, the brand emphasises the beauty in the basics.

Maintaining good oral health can be challenging, but starting with a two-minute brushing routine using a fluoride toothpaste twice a day is a simple path to a healthier smile. A happy smile is an indicator of good health. That’s why Ordo offers a comprehensive oral care solution that is designed to help boost your confidence in your smile, regardless of its appearance.

Ordo represents innovation, effortless elegance, top-notch quality and affordability. By challenging industry norms, Ordo believes every beautiful smile deserves an equally exquisite toothbrush.

The bestselling Sonic+ Toothbrush boasts a battery life of over 4 weeks and features multiple cutting-edge technologies including four brushing modes (clean, white, massage and sensitive) as well as a two-minute timer with a quad-pacer.

Operating at 40 000 sonic pulses per minute and utilising fluid dynamics for thorough interdental cleaning, the Sonic+ Toothbrush is available in four stylish colours, ensuring there’s an option for everyone. (The eagerly anticipated Pearl Violet will be exclusively available in Clicks stores.)

In addition to the Sonic+ Toothbrush, Ordo offers a range of products that include mouthwash concentrate, a reusable mouthwash bottle, a complete-care toothpaste, floss and interdental brushes.

One of Ordo’s unique solutions is its concentrated mouthwash, which differs from generic mouthwash products found in most shops. An 80ml sachet can fill the reusable bottle four times, resulting in 1 400ml of mouthwash from one sachet. Designed to refresh breath and eliminate germs above and below the gum line, this alcohol-free mouthwash significantly reduces single-use plastics.

Ordo’s Complete Care Toothpaste is a versatile solution that caters to various needs such as gum health, whitening, sensitivity and enamel protection. It is proudly vegan-friendly, cruelty-free and packaged in recyclable materials. Each year there are 1.5 billion toothpaste tubes thrown away that end up in landfills, or worse, in our oceans. All Ordo toothpaste tubes are recyclable, decreasing this footprint.

Ordo is now available at leading online retailers such as,, as well as dental clinics countrywide. Ordo will soon also be available in Clicks stores nationwide.

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