Rush Nutrition, an authentically healthy South African brand made by moms for parents looking for simple, local and natural nourishment, is leading the way in nutrition and women-led empowerment.
With a workforce of 70% women and supported by investors that prioritise empowering female owner-operators, Rush Nutrition is intentional in its commitment to hiring mothers and empowering women in the food industry.
“Thanks to our investor’s commitment to equality and empowerment, the largest equity stake remains with me as the female founder and our shared goal of investing in women in this sector,” says Lara Mare, managing director and founder of Rush Nutrition. “I am intentional about the hiring of mothers especially. I started the business as a single mother who wanted more autonomy and flexibility than that allowed by corporate work environments, and I want to pay it forward to other mothers and women.”
Rush Nutrition has cultivated a culture of flexibility and autonomy that has highlighted how difficult it is for women to raise a family within the constraints of modern business. “So many women carry the burden of responsibility for the children, and they are providers – which makes it difficult, even if it is rewarding,” continues Mare. “We give people the space they need to be with their families. In fact, one of our slogans is Made by Moms, Inspired by Nature.”
Rush Nutrition has also made it easier for moms to build healthy families with a focus on creating a range of snacks and juices that make it simple for people to make healthy choices while staying far away from the bad things like gluten, soy, preservatives, additives and refined sugar, which compromise gut health and drive inflammation.
The company has an increasingly varied range of nutritious snacks and juices. Included within the range are the 100% Pomegranate Juice that has been endorsed by The Heart and Stroke Foundation South Africa; the just-launched 100% Blueberry Juice that is high in antioxidants, boosts brain and heart health, strengthens the immune system and promotes healthy skin and weight management; and a range of snacks that combine flavour with nutritional integrity.
“There’s an inherent trust knowing that mothers are conscious about what they’re feeding their families – they’re the gatekeepers, and we celebrate and applaud them,” says Mare. “Women just see nutrition differently, and they are also a powerful force for change in the business environment. They have a gentler approach, collaborate and connect to build an immersive and engaging culture.”
In a world where being rushed and stressed is the norm and it is quite easy to make poor food choices – fast food, fast snacks, quick bites – Rush turns fast eating into nutritious and delicious. The snacks and juices provide a fresh and immensely powerful health boost that can go in school lunchboxes, refresh a thirst after a workout, and provide extra energy and mental proficiency at work or in the classroom. They also come with an authentic, all-natural promise that they are not filled with preservatives or unnecessary toxins.
The Rush Nutrition array of healthy snacks and juices are high in fibre, protein and omega-3s, while staying far away from the bad things like gluten, soy, preservatives, additives and refined sugar.