Make-believe play is more than just a source of joy for children; it’s a vital part of their development. Toys that emulate real-life tools provide a unique opportunity for kids to engage in imaginative play while building confidence and life skills. In fact, Unicef South Africa highlights that play enables children to process complex emotions,
Why make-believe toys are perfect for Christmas Read More »
With increasing consumer demand for toys that are not only fun but also sensory and educational, ZURU Toys is at the forefront of the trend of toys with purpose in South Africa, capitalising on the growing desire for meaningful play experiences. “As champions of creativity, we utilise our strength in agility, automation and innovation to
ZURU Toys: Inspired by kids and imaginative play Read More »
On International Children’s Day, 1 June, Dibber International Preschools emphasises the importance of pretend play in childhood development. Ursula Assis, country director, urges parents and educators not to overlook the power of play amid the pursuit of academic achievements. “While the focus on achieving specific learning outcomes is important, it’s equally crucial to recognise the role of imaginative play in a child’s holistic
The power of play is real Read More »
In a world with bright screens and busy schedules, the importance of imaginative play often gets overlooked. Yet, it’s through play that children explore, create, develop and express themselves in ways that shape their understanding of the world. This is why imaginative play and self-expression is so significant: Cognitive developmentImaginative play is not just entertainment;
The power of imaginative play and self-expression Read More »