toys

Egg-citing Easter alternatives: A playful twist on tradition

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This Easter, swap out the usual chocolate eggs for something just as exciting – but with a playful twist. ZURU’s Smashers and Rainbocorns bring the magic of surprise and collectibility to the holiday, offering kids an interactive, long-lasting treat that sparks creativity and fun well beyond Easter morning. Egg-cellent alternatives to chocolate As families seek […]

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Why calm down bottles are the hottest toy trend right now

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Jellystone Designs has launched its award-winning DIY Calm Down Bottle in South Africa: an innovative sensory tool that’s quickly becoming a must-have for parents, educators and therapists looking for creative ways to help children manage stress, anxiety and emotional regulation. The DIY Calm Down Bottle is a unique, refillable sensory bottle that comes with all

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The rise of kidults and the future of play in South Africa

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The global toy industry gathered at the Nuremberg Toy Fair to unveil the latest trends and innovations shaping the future of play. A notable trend was the continued growth of adults buying toys, with ‘kidults’ now representing a staggering 30% of the global toy market. From collectibles to high-quality nostalgic toys, many adults are discovering

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How toys can help your child practise calm and focus

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In today’s fast-paced world, it’s more important than ever for children to develop mindfulness skills that help them stay calm, focused and centred. Toys play a crucial role in helping kids practise mindfulness. Mindfulness is the practice of being present in the moment, and has been proven to reduce anxiety, improve focus and enhance emotional

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From comfort to collectibles: Why plush toys are dominating in 2025

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The world is falling in love with plush toys like never before. The market demand is skyrocketing, and experts predict this trend will continue through 2025. Plush toys are no longer just for children; they’ve become must-have collectibles, comfort items and statement pieces for people of all ages. The global plush toy market was valued

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Why make-believe toys are perfect for Christmas

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Make-believe play is more than just a source of joy for children; it’s a vital part of their development. Toys that emulate real-life tools provide a unique opportunity for kids to engage in imaginative play while building confidence and life skills. In fact, Unicef South Africa highlights that play enables children to process complex emotions,

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Top value toys for the festive season

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Toys R Us has kicked off the festive season with a curated list of value must-have toys with incredible savings. With products ranging from R39.90, the collection reflects the year’s hottest trends including nostalgia, tech innovations, remote control cars and collectibles. “This year, we’ve focused on providing exceptional value to our customers,” says Jennalee Callister,

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Unboxing magic: Surprise toys dominate holiday wish lists

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Collectible surprise toys have exploded in popularity, representing a significant portion of toy sales, with collectible and unboxing toy segments growing at nearly 20% annually. The surprise toy trend is captivating children and adults alike, with data showing that 90% of kids ages 6 to 17 years old are engaging with collectible surprise toy brands.

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The top trending toys for the 2024 festive season

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With the festive season fast approaching, Toys R Us reveals the top toy trends and most anticipated toys for 2024. This year, parents and gift-givers can expect an explosion of creativity, innovation and nostalgia, making this holiday season one of the most exciting yet. From interactive playsets to tech toys, and a growing demand for

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Ultimate outdoor toys for a fun-filled summer

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As the warm summer months approach, ZURU is introducing the perfect lineup of outdoor toys designed to make this season unforgettable. Whether it’s backyard water fights, eco-friendly water balloon battles or thrilling robotic creatures, ZURU has something for everyone. With its innovative range, families can gear up for endless fun in the sun, making the

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