From Polly Pocket reboots to pint-sized fast-food replicas, mini collectibles have become one of the most powerful drivers in the global toy economy. Their appeal isn’t hard to understand they blend the nostalgia of childhood memories with the thrill of discovering something new. Crucially, they also remain relatively affordable compared to other collectibles, making them […]
South Africa now tops the global charts for child screen time, with kids averaging 9 hours and 24 minutes of screen time each day, nearly 3 hours more than the global norm of 6 hours 40 minutes.[1] Experts link this digital overload to increased anxiety, disrupted sleep and lower academic performance. Recent shifts in schools and
South Africa’s ugly-cute craze has a new face, and it comes with crooked teeth, a mischievous grin and a price tag under R400. Fugglers, ZURU’s ‘funny ugly monsters,’ are fast becoming the accessible alternative to Labubu’s cult collectibles proving that weird, wonderful and slightly creepy doesn’t have to break the bank. The ugly-cute craze has
Ugly-Cute Craze: Fugglers Are Becoming the Affordable Option for Creepy Cuteness Read More »
From quirky creatures to snack-loving snuggle buddies, ZURU’s plush range is redefining winter comfort. When the chill sets in and the hot chocolate starts flowing, there’s nothing quite like the comfort of a cozy companion. This winter, ZURU is bringing the heat with its irresistibly huggable (and occasionally hilariously odd) plush toy lineup, designed to
Cuddle Season Essentials: The Softest Toys to Warm Up Winter Read More »
From plushie hugs to indoor adventure ideas, here’s how to beat the winter blues with cozy-time magic. Let’s face it winter with kids can be magical… and a little bit maddening. Shorter days, cabin fever, and endless cries of “I’m bored” can turn even the warmest home into a frozen warzone of screen-time negotiations. But don’t worry,
The Ultimate Winter Survival Kit for Kids (and Parents) Read More »
Celebrate International Day of Play with Weird Toys That Build Real Confidence Johannesburg, 4th 2025 – This International Day of Play (11 June), flip the script on cookie-cutter toys with a celebration of self-expression, silliness and everything strange. Fugglers new to South Africa, are adorably weird plush creatures with wonky teeth, mischievous grins and a whole lot
Play with personality: Why Weird is Wonderful Read More »
South Africa is about to experience a plush toy revolution as ZURU introduces Fugglers, the Funny Ugly Monsters that have captivated hearts worldwide with their mischievous charm and unconventional appeal. These quirky creatures, known for their human-like teeth, vacant eyes, and signature ‘butt-on hole,’ have become a global sensation. In the past year alone, sales
Fugglers: The delightfully Disturbing Plush Toys Arrive in South Africa Read More »
As Easter, Mother’s and Father’s Day approach, ZURU’s MAX Build More Premium Capsules are bringing a creative twist to gifting and collecting. Whether it’s a surprise-filled egg for kids, a nostalgic trip down memory lane for collectors, or a beautifully buildable bouquet for moms, these capsule toys tap into the booming trend of collectible surprises
ZURU’s MAX Build More Premium Capsules Are the Ultimate Collectible Craze Read More »