Jet is a modern and accessible clothing brand for every customer: a store that boasts some of the most trendy designs for all ages, which situates its products between affordability and world-class concepts in clothing.
The brand recently launched its flagship store in Canal Walk – and the new 1 800-square-metre space is something special to behold.
The floor plan and store layout are immaculate, featuring a variety of sections dedicated to men, women, children and babies. As the flagship store, Jet’s incredible range represents the brand’s identity holistically, focusing on sheer style and is tailored uniquely for the future and innovation when it comes to Jet’s ever-evolving market. It also provides home products, beauty offerings as well as cellphones.
To enhance the shopping experience across both in-store and online platforms, the new store includes a Bash Screen that allows customers to browse and shop online on Bash directly from within the store.
For moms and kids, you can modify your wardrobe effortlessly by selecting only the best in fashion to make you look your best, no matter what the occasion. Whether you’re going for a fresh new look, selecting something unique for a special event or seeking trendy kids wear, Jet boasts some of the best ensembles to complement your style.
As mothers, you want your outfit to shine no matter where you are, and Jet’s range is tailored to each and every situation. Whether you’re looking for attire that hails sophistication or just something casual for the everyday routine, there’s an array of clothing to uplift your look.
When it comes to kids- and baby wear, the assortment bursts with colour and superior wearability that is comfortable, practical and is at the height of practicality and fashion for the young ones.
The Character World Fashion Zone is another appealing addition to show off Jet’s apparel for your child to express their personality and feel like trendsetters. This section, conveniently located in the centre of the store, showcases popular characters and themes from animated films and cartoons – the fan favourites – such as Barbie, Lilo and Stitch, Spiderman and Frozen, among many others.
The store’s fashion shopping experience has been carefully curated to offer stunning touches that Jet customers haven’t enjoyed before. For instance, there’s an exclusive intimate-wear fitting room, a fun selfie wall in the teen girl’s NTK department, and digital screens across the store flighting engaging content.
What makes Jet stand apart in baby- and toddler wear?
“You are appealing to parents’ emotions,” notes Thabana Khothule, Head of Buying. “So it’s all about the cute factor: everything in the baby section needs to be soft, comfortable, cosy and very practical. So we’ve added things like zip-guard safety to some of our sleep suits, and we still add a bit of fashion. Colours include mint, dusty pinks and light blues, which are practical and Jet-cute.”
He adds, “For me, the baby customer is what I call a ‘true customer’ because when that child is born, the first thing they need is warmth, and the parents are already stretched financially. So those are the true customers I personally hold very dear to my heart. Because practicality and especially affordability are important for that customer because already they are having to buy so many nappies – so a little bit of relief for parents is quite critical.”
Jet is redefining customer experience in South Africa’s value-fashion retail sector. The flagship store is on the cutting edge of fashion, designed and curated to meet the expectations of Jet’s modern and aspirational customers.
It offers an elevated shopping experience tailored for all customers and positions itself remarkably as one of South Africa’s most trusted retailers, focusing on sheer quality and bold trends available at affordable prices.
Jet’s new flagship store is ideally located on the Upper Level of Canal Walk, next to The Fix and opposite Primi restaurant.
