08 October 2025: A baby’s skin is not only the largest organ of their body, but also one of the most delicate. Up to 30% thinner than adult skin, it is more vulnerable to irritation, dryness, and damage from everyday factors such as moisture, friction, and harsh additives. For parents, this means that choosing the right nappy is not just about comfort and convenience; it is an essential part of protecting and nurturing your little one’s health.
“Baby skin is especially sensitive during the first few months,” says Diane Obree, Head of Marketing at Huggies SSA. “It has less natural oil, a weaker barrier, and is still developing its immune defences. As a result, it loses moisture more quickly and is more prone to rashes or irritation if not cared for properly. Nappies play a key role here as they are in direct contact with your baby’s skin almost 24 hours a day.”
What to look for when choosing a nappy
There are so many difficult choices to make in the early months of parenthood, but nappies shouldn’t be one of them. Key features to look out for include:
- Softness: Ultra-gentle materials without artificial additives feel lighter against the skin to reduce the risk of irritation.
- Breathability: Natural fabrics and fibres allow airflow to help keep skin dry and comfortable.
- Dermatological testing: Assurance that the product has been clinically tested for sensitive skin.
- Absorbency: Fast absorbency prevents prolonged moisture contact that can lead to rashes.
- Wetness indicators: Visual cues that make it easy for parents to know when it is time for a change, reducing the risk of overexposure to dampness.
“Small details matter enormously when it comes to nappies,” Obree adds. “Something as simple as an ultra-soft inner layer made with all-natural additives can mean the difference between healthy, happy skin and the discomfort of irritation.”
Introducing the new gold standard: Huggies Gold Skin Soft
This is why Huggies has developed the new Huggies Gold Skin Soft nappy range, combining science, care, and everyday practicality. Made with 100% natural shea butter, the ultra-soft layers of the new and improved nappy absorb in seconds, providing an anti-rash* barrier that gives parents peace of mind while keeping their baby comfortable.
Parents feel the difference
Lifestyle influencer and proud dad, Moshe Ndiki, agrees that choosing the right nappy can make a real difference in parental peace of mind. “As a parent, your biggest concern is always your child’s comfort and wellbeing. What I love about Huggies Gold Skin Soft is that it combines softness with strength – I know my baby’s skin is cared for, and I don’t have to worry about rashes or irritation. It gives me real reassurance as a parent.”
By bringing together dermatological science, natural additives, and thoughtful design, Huggies Gold Skin Soft represents a new gold standard in baby care. “This new and improved range really reflects Huggies’ commitment to being more than just a nappy brand, but a trusted partner in every stage of parenthood,” concludes Obree.
Parents can find the new Huggies Gold Skin Soft nappies in leading retailers nationwide and online.
