As the world marks Breast Cancer Awareness Month, new data from Bestmed Medical Scheme reveals a concerning rise in cancer diagnoses among South Africans – with breast cancer leading the trend.
According to Bestmed’s internal data, breast cancer remains the most common cancer among members, with cases rising from 1 281 in 2023 to 1 511 in 2025 – a nearly 20% increase in just two years. Similar upward trends are seen across other cancers, including prostate (up from 1 149 to 1 460 cases) and colon and renal cancers (up from 384 to 505 cases) – highlighting the growing need for early screening, lifestyle awareness and access to timely medical care.
These findings mirror global patterns. Worldwide, four women are diagnosed with breast cancer every minute, while one woman dies from it in the same time frame. Experts warn that by 2050, breast cancer cases are projected to increase by almost 40%, with related deaths expected to rise by over 60%.
“Every breast cancer diagnosis represents more than a number – it’s a deeply personal story,” says Denelle Morais Manager: Marketing & Communication at Bestmed Medical Scheme. “This year’s Breast Cancer Awareness Month theme, Every story is unique, every journey matters, is a powerful reminder that behind every diagnosis is a journey marked by courage, hope and resilience. At Bestmed, we are committed to walking that journey with our members – providing not just medical treatment, but also the emotional and psychological support they need.”
Breast cancer occurs when cells in the breast grow uncontrollably, often forming a lump or tumour that can spread if not detected early. While it predominantly affects women, men can also develop the disease in rare cases.
“The rise in breast and other cancer diagnoses among our members underscores a critical message – awareness and early detection save lives,” adds Morais. “When caught early, breast cancer is one of the most treatable forms of cancer, with significantly improved survival outcomes.”
Bestmed’s Oncology Care Programme provides members with comprehensive support – from early detection and screening benefits to access to specialists, and advanced treatments. In addition to the clinical treatments, the care programme also offers emotional care services considering the emotional toll that comes with any cancer diagnosis – such as fear, uncertainty and the strength to face each day.
The Scheme also encourages all South Africans to take proactive steps towards prevention and early detection:
- Perform regular self-examinations and schedule routine mammograms.
- Adopt healthy lifestyle habits, including balanced nutrition, regular exercise, and limiting alcohol and tobacco use.
- Seek immediate medical advice if any breast changes or irregularities are noticed.
“Breast cancer awareness is more than wearing pink – it’s about saving lives,” concludes Morais. “Every screening, every early check and every conversation about prevention could do exactly that. And every person affected deserves care that is not just clinical but deeply personal.”
