KFC Add Hope is now live on Mr D, giving customers a simple way to add a R2 donation at checkout and support child-feeding programmes with every eligible order.
The launch brings one of South Africa’s most familiar hunger-fighting donation mechanics into a platform built around everyday convenience. For Mr D customers, the experience is intentionally simple: Order as usual and, where they choose to, tap once to Add Hope.
The timing matters. In his 2026 State of the Nation Address, President Cyril Ramaphosa committed South Africa to ending child stunting by 2030, noting that more than a quarter of children under 5 are stunted. Against that national priority, Mr D’s integration of Add Hope helps make small, everyday acts of giving easier to access and easier to repeat.
“Mr D is built on effortless convenience; it is what our customers expect from us every day,” says Luke Oliver, head of Food and Restaurants at Mr D. “By integrating Add Hope into the app, we are making it incredibly easy for customers to do something meaningful, without adding any extra effort.”
Customers can add a R2 Add Hope donation during checkout, seamlessly turning an everyday order into support for children who need nutritious meals.
Early response has been encouraging. To date, close to R37 000 has been raised through the Mr D platform, unlocking more than 10 000 meals for children across South Africa.
For customers, nothing really changes. You order as you normally would. And if you choose, you add R2. Because the recipe the world really needs… is hope.
