From teething and fevers to the everyday bumps and sniffles that come with childhood, parents are constantly navigating new stages of care.
This July, Calpol is introducing two new flavours – Berry Blaze and Orange – while expanding its age range to support infants from as young as 1 month old.
The expanded range means Calpol now supports children from 1 month to 12 years of age, reflecting the full spectrum of stages and experiences that many families navigate as their children grow.
Alongside the new age recommendation, the introduction of Berry Blaze and Orange flavours offers parents and caregivers more choice when managing common childhood ailments.
As South African parents’ number-one children’s pain relief brand, Calpol provides fast and effective relief from pain and fever, starts working on fever in as little as 15 minutes and is gentle on little tummies. It can be used to help relieve symptoms associated with fever, teething, toothache, sore throat and headaches.
Says Irvin Hendricks, senior brand manager: “We know that every stage of childhood brings different challenges and needs. By extending our age range to include infants from 1 month old, we’re able to support families even earlier, while continuing to provide the trusted relief parents have relied on for years.”
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