Skinimalism: Why less is becoming the new luxury in skincare
For years, we have been bombarded by the skincare industry and sold the idea that more was more. More steps, more actives, more products lining the bathroom shelf. Ten-step routines became aspirational, complexity equated to credibility, and ‘doing skincare properly’ often felt overwhelming, expensive and, frankly, unsustainable. But something has shifted. Across global beauty conversations […]
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