Pregnancy is a time of incredible change – not just for your body but for your skin. Alongside the excitement of preparing for a new arrival, many moms-to-be notice new skin concerns: dryness, itching, stretch marks and the occasional ‘mask of pregnancy’: dark patches caused by hormonal shifts.
Understanding what’s normal, and how to care for your skin gently, can make all the difference.
“Pregnancy skin often feels drier and more sensitive than usual,” says Karen van Rensburg, spokesperson for Sanosan South Africa. “Keeping skin well-hydrated helps maintain elasticity and comfort as the body grows.”
Products formulated for pregnancy, like the Sanosan Mama Anti Stretch Mark Cream, contain natural oils and gentle nourishing ingredients that support the skin as it stretches. Applying moisturiser twice daily, especially after showering, helps lock in hydration and soothe tight, itchy areas.
Pregnancy isn’t the time for harsh actives or experimenting with strong skincare ingredients. Instead, focus on gentle, tried-and-tested formulas.
“The key is to nourish and protect,” Van Rensburg explains. “Using a pregnancy-safe range like Sanosan Mama ensures you’re giving your skin what it needs without unnecessary additives.”
Gentle massage when applying creams or oils not only helps absorption but also encourages mindful bonding time with your growing bump – a small ritual that can make a big difference.
Stretch marks are common, and while genetics play a role, consistent skincare can support skin elasticity. Starting a routine early, from the first trimester, and maintaining it daily is often the most effective approach. Products like Sanosan Mama Anti Stretch Mark Oil are designed to nourish the skin deeply, helping it adapt as your body changes.
Hormonal shifts can increase the risk of pigmentation, particularly on the face. Daily sun protection is essential, even on cloudy South African days, to prevent dark patches from worsening.
Itching and tightness are also common, particularly on the belly and breasts. Replenishing creams with natural oils help restore comfort and strengthen the skin barrier.
Beyond protection and nourishment, skincare can be a moment of self-care. A few minutes morning and evening to massage in a cream or oil can be grounding amid the whirlwind of pregnancy.
Pregnancy skin deserves understanding and care. With gentle, pregnancy-safe products and a consistent routine, moms-to-be can support their skin’s resilience while embracing the amazing journey their body is on.
The Mama Range by Sanosan is carefully tailored to the requirements of skin during pregnancy, providing rich nourishment and feel-good care for expectant mums. These products can help to prevent or treat stretch marks. They accompany you throughout your pregnancy – and the time after.
Utilising a high proportion of natural ingredients, Sanosan only use active ingredients that are specially tailored to mom and baby’s skin. Natural milk protein is the central ingredient in Sanosan and is especially nourishing for the skin. Precious substances like organic olive oil and organic olive extract complement these formulations.
Sanosan is available from Clicks Baby stores and online, as well as takealot.com, Makro Online and Amazon.co.za.
