South Africans spend more time in front of screens than any of the 45 nations included in a recent study, averaging 9 hours and 38 minutes per day – a staggering 58.2% of their waking hours. It’s no surprise, then, that more than 50% of people in the country suffer from dry eyes.
Whether it’s university students, office workers or schoolchildren, digital eye strain is becoming a national concern.
With smartphones, tablets and computers now a constant part of daily life, more and more people are experiencing symptoms of digital eye strain: including dryness, irritation and fatigue. This growing issue has created increased demand for targeted solutions like blue light-blocking eyewear and specially formulated eye drops.
Introducing Rohto Dry Aid Fresh Boost: an advanced formulation for relief from dry and tired eyes.
Developed specifically to combat dry, irritated eyes, new Rohto Dry Aid Fresh Boost features an advanced, clinically proven formula that targets dry spots on the eye’s surface caused by tear film disruption. This condition can result from prolonged screen use, ageing, hormonal changes (including menopause), environmental factors like wind and pollution, or even central heating and certain medications.
Using Rohto’s unique Tearshield Technology®, Rohto Dry Aid Fresh Boost works to restore and stabilise the natural tear film, delivering long-lasting hydration and relief.
It effectively alleviates common dry eye symptoms such as:
- Tired or dry eyes
- Burning or stinging sensations
- Itchy, gritty or sore eyes
- General eye discomfort and irritation
The drops also contain menthol, which activates cold receptors on the eye’s surface, offering a refreshing and cooling sensation upon application – helping your eyes feel instantly awakened and revitalised.
Formulated to mimic natural tears, Rohto Dry Aid Fresh Boost works across all three layers of the tear film to provide soothing, sustained relief and help return vision clarity to normal.
While reducing screen time remains the ideal goal, supporting your eyes with a scientifically formulated product like Rohto Dry Aid Fresh Boost is a practical step toward maintaining eye health in a digital world.
Available at Dis-Chem, Clicks, Checkers.
Main image credit: Freepik/DC Studio
