Parenting may not come with a manual, but at Cherubs, we’re here to support you through every step of the journey. From high-quality, value-for-money wipes to our gentle cleansing cotton buds, we’ve got you covered for gentle care you can trust: Baby Wipes Cotton Buds Let Cherubs take care of the mess while you focus […]
Gentle care you can trust Read More »
Sprout, the curated destination for modern parenting essentials, announces the exclusive South African launch of Flybaby Berlin’s baby carrier – the world’s first 3D-knitted baby carrier. Already gaining international traction and recognised with the German Design Award and 9M Baby Innovation Awards, the carrier introduces a new standard in babywearing: lighter, more intuitive and built
The world’s first 3D-knitted baby carrier lands in South Africa Read More »
Weaning is one of the most exciting milestones in a baby’s development as they begin exploring new tastes, textures and nutrients that support growth, brain development and lifelong eating habits. For many parents, however, it can also feel overwhelming, with questions around when to start, what to feed and how to get it right. Mbali
Winning at weaning Read More »
If there is one lesson that years of working across this industry have reinforced, it is that real life rarely goes according to plan. Many pregnancies are unplanned or happen sooner than expected. At the same time, women are juggling professional responsibilities, family life, financial pressures and, all too often, limited access to a diverse,
Healthy beginnings don’t wait for the ‘right moment’ Read More »
The Bump, Birth and Beyond baby Expo is an event not to be missed for mothers-to-be and new parents in Johannesburg. A wealth of information from obstetric and maternity experts, fun activities for children and plenty of baby-related inspiration await in a weekend dedicated to preparing for parenthood. Specialised maternity facility Netcare Park Lane Hospital,
All things baby: Expert insights at Bump, Birth and Beyond Expo Read More »
A baby’s skin is one of the most delicate parts of their developing body. Up to five times thinner than adult skin, it loses moisture more easily and is far more vulnerable to irritation, dryness and environmental stressors. For new parents navigating the early months of childcare, understanding how to properly care for sensitive baby
Understanding your baby’s sensitive skin Read More »
For new parents, keeping a baby clean isn’t just about bath time. Everyday hygiene routines, from proper handwashing to trimming tiny nails and keeping feeding equipment clean, play a vital role in protecting babies from common infections while their immune systems are still developing. Simple daily habits can make a significant difference in a baby’s
Simple baby hygiene habits every parent should know Read More »
Starting solids is often painted as a neat, milestone-driven journey. In reality? It’s more of a winding road full of pauses, surprises and the occasional mess on the ceiling. Here’s what many parents aren’t always told about feeding babies and young children, and why that’s perfectly okay: 1. Smooth isn’t a stage you ‘outgrow’ overnight
From first spoon to family table: What parents don’t always hear about feeding Read More »
In today’s world, preparing for a new baby doesn’t just mean packing a hospital bag and setting up a cot. It often means navigating an overwhelming flood of advice, product lists, online forums and well-meaning opinions – all before your little one has even arrived. For South African moms-to-be, the excitement of pregnancy is increasingly
Preparing for baby: Cutting through the noise and focusing on what really matters Read More »
Most parents know the basics of children’s oral care: brush twice a day, limit sweets and don’t skip dental checkups. Yet, dental experts warn that it’s often the small, easy-to-miss habits in daily routines that quietly increase the risk of tooth decay. The scale of the problem is significant. According to the World Health Organization’s
Everyday habits harming your child’s teeth – and how to fix them Read More »