In a world where plastic waste continues to threaten the future of our planet, vital baby is proud to announce the launch of EarthSmart, a revolutionary technology that allows plastic to biodegrade in landfill.
Designed to work toward helping create a brighter future for generations to come, EarthSmart is set to make a positive impact on the environment while empowering parents with high-quality eco-friendly solutions (that don’t break the bank!).
A sustainable solution to a global problem
With only 9% of global plastic waste being recycled, and half of it going straight to landfill, EarthSmart steps in as a powerful alternative to your average baby feeding accessory. This new technology is both biodegradable and 100% recyclable, and provides peace of mind for families, knowing that even if their products do end up in landfill, vital baby has it covered.
“We’re all about empowering parents with simple, innovative solutions to make the world brighter for our littlest customers and the planet,” says Dean Tollman, CEO of vital baby. “EarthSmart is our backup plan for the planet and can (should!) be reused over and over again until it’s ultimately recycled. If, for whatever reason, it ends up in landfill, we’ve got it covered. It’s designed to give parents a sustainable option without compromising on style, price or functionality.”
No compromise, only innovation
EarthSmart stands out from other solutions with its unique ability to biodegrade in landfill conditions without leaving microplastics or harmful residues behind.
What’s more, quality, functionality and price remain at the high standard we’re used to from vital baby. Tollman says, “Why should families have to compromise on style, quality, functionality and price to make more conscious decisions? Now they don’t have to. Our products are still safe for use in the dishwasher, can still be throw on the floor from the heights of a highchair, are still tested to the nines to make sure they’re safe – and they won’t break the bank when you buy them.”
Commitment to sustainability
vital baby is dedicated to creating products that support parents while being conscious of the planet’s future. With EarthSmart and the brand’s efforts to remove plastic from its packaging, the company takes another significant step toward reducing plastic waste and building a more sustainable future for generations to come.
A selection of the vital baby EarthSmart range is currently available at Woolworths in South Africa, and includes products such as the NURTURE Breast Like Starter Set, HYDRATE Easy Sipper and HYDRATE Free Flow Cup, as well as a range of cutlery and bowls for weaning and toddler feeding.
For more information, keep an eye on vital baby’s social media pages: Facebook and Instagram.
