The Ultimate Pop Culture Playground Returns.
Johannesburg, 19th August 2025 – Toys R Us is back at Comic Con Johannesburg, bringing an explosive, interactive toy experience to the event from 28th – 31st August. This year, in partnership with Comic Con KidsCon, Toys R Us promises to bring an even bigger, brighter, and more immersive than ever before – a pop culture shopping and entertainment paradise for fans of all ages.
Get ready, Johannesburg. The ultimate kidult experience is coming your way. Whether you’re a lifelong toy collector, an enthusiastic fan of pop culture, or just someone who never grew up, Toys R Us is about to take you on an unforgettable journey back to the world of toys, nostalgia, and all things geeky.
A Sneak Peek into the Magic
Step into the exclusive Toys R Us KidsCon experience, where limited-edition collectibles and special offers await. From the latest in Marvel action figures to Star Wars memorabilia, and LEGO® sets to Funko Pops, there will be something for every type of collector.
Want to level-up your cosplay game? Toys R Us has costume accessories that’ll take your look to the next level.
And that’s not all. Get ready for epic competitions and exciting challenges. Whether it’s battling it out in the Pokémon tournament or showing off your skills in other tabletop gaming events, prepare for thrilling battles and tournaments at Comic Con. There will also be a special appearance from everyone’s favourite giraffe, Geoffrey who will be on stage for some fun activities.
The Kidult Craze: It’s for Everyone
Comic Con Johannesburg has become the ultimate destination for pop culture enthusiasts, attracting fans of all ages. The kidult market, a growing trend of adult collectors, has exploded over the last few years, and Toys R Us is here for it.
“Toys aren’t just for kids anymore,” says Catherine Jacoby, Marketing Manager at Toys R Us. “The kidult craze is real, and it’s here to stay. From millennials to Gen X, toy collecting has become a beloved hobby for adults. Comic Con is the perfect place to bring together fans of all generations, giving everyone a chance to embrace their inner child.”
According to market research firm Circana, kidults now make up 30% of global toy sales, proving that adults’ love for collectible toys, action figures, and nostalgia-driven merchandise is booming.
Comic Con South Africa: A Massive Fan Event
With over 100,000 attendees across Johannesburg and Cape Town in recent years, Comic Con has become one of the largest and most eagerly anticipated pop culture events in South Africa. Toys R Us is thrilled to once again be at the heart of the action, offering fans a truly unforgettable experience.
“We’ve seen firsthand the massive growth in the kidult market, and we’re excited to connect with fans in Johannesburg once again,” adds Jacoby. Toys are no longer just a childhood delight – they’re a lifestyle and Comic Con is the perfect playground to showcase how toy culture transcends generations, from die-hard collectors to casual fans looking for their next nostalgic fix.”
“Whether you’re a serious collector or just love the thrill of the chase, Comic Con is the ultimate playground for fans of all ages. Come see us at KidsCon and experience the magic.”
Mark your calendars from the 28th – 31st August 2025 taking place at the JHB Expo Centre with Tickets available now at Howler. For more information follow @toysrus_za.
