ZURU’s Mini Brands Unveils Five Must-Have Additions Coming to South Africa This August.
South Africa, 13th August 2025 – The global obsession with tiny things shows no signs of slowing down. With over 1 billion capsules sold worldwide, ZURU’s Mini Brands has become a pop culture phenomenon, taking the internet by storm and igniting the collector spirit in kids, teens, and kidults alike.
Now, five brand-new Mini Brands variants are landing on South African shelves this August, and they’re cuter, more collectible, and more detailed than ever.
“The popularity of ZURU’s Mini Brands is driven by unboxing videos, TikTok trends and the joy of bite-sized nostalgia, and they have captured imaginations globally,” says Christiane Schwarz, Marketing Executive at ZURU. “From viral restocking fridge reels to Disney magic in your palm, ZURU’s latest drop blends fandom, creativity and play in the most miniature of ways, proving once again that small really is mighty.
Here’s What’s New:
1. Mini Brands Fill The Fridge Playset
Inspired by the viral fridge restocking trend, this all-in-one playset features a working mini fridge, realistic Create Food Minis which you must assemble and then use a functioning UV light to dry them. You can organise, stack and restock your dream fridge just like the influencers do (only 100x smaller).
2. Mini Brands Fill the Fridge Mini Minis Series 1 Capsule
Need to restock? This capsule brings even more branded foodie fun to your fridge. With over 50 mini grocery essentials to collect, including surprise minis. This series is designed to expand the Fill the Fridge universe with even more variety and play value.
3. Mini Brands Create Krispy Kreme Series 1 Capsule
Zero calories, maximum cuteness. This collection brings your favourite Krispy Kreme doughnuts and drinks to life in teeny-tiny form. With 9 mouth-watering mini designs to collect, fans can build the ultimate sweet treat set, perfect for play, display, or that doughnut-themed TikTok shelfie.
4. Mini Brands Create Disney Snacks Series 1 Capsule
Mini meets magical in this Disney-themed snack drop. Each capsule features collectible snacks styled after beloved Disney characters, complete with an exclusive “snack recipe” which you create yourself and then dry with the UV light included. With 9 magical mini snacks to collect, this is the ultimate crossover for fans of Disney and miniature collecting.
5. Mini Brands Mini Books Series 2 Capsule
Calling all tiny bookworms! Back by popular demand, Mini Books Series 2 includes 40+ miniature versions of real books, complete with detailed covers and interiors. These micro masterpieces are perfect for collectors, diorama makers, or anyone who’s dreamed of building the world’s smallest library.
Why the Mini Craze Isn’t Going Anywhere
From shelves to screens, Mini Brands continues to dominate, fuelled by unboxing culture, social media trends, and good old-fashioned collectability. On TikTok alone, the hashtag #MiniBrands has generated over 5.3 billion views, with creators showcasing everything from restock routines to ASMR-style unpacking sessions.
“Mini Brands have tapped into something truly timeless, the joy of collecting and the magic of miniaturisation,” says Schwarz. “This latest drop offers even more ways for fans to express themselves through creating, collecting, curating, and storytelling.”
ZURU’s Mini Brands new variants will be available in all major toy retailers and online from August 2025. Whether you’re a first-time fan or a seasoned collector, this drop is one you won’t want to miss.
