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Amazon launches Amazon.co.za in South Africa

by Tania Griffin

Today, Amazon announced the launch of Amazon.co.za, providing customers in South Africa with a new online shopping experience. Available by either downloading the Amazon Shopping App or visiting the website on desktop or mobile browsers, customers can now discover and shop from a selection of local and international brands across 20 different product categories, take advantage of great prices, and enjoy same-day and next-day delivery.

“We are excited to launch Amazon.co.za, along with thousands of independent sellers in South Africa. We provide customers with great value, broad selection – including international and local products – and a convenient delivery experience. From today, customers can count on Amazon.co.za for a stress-free shopping experience, fast and reliable delivery, access to 3 000 pickup points, 24/7 customer support and easy returns. Customers will also enjoy free delivery on their first order,” says Robert Koen, managing director of Sub-Saharan Africa at Amazon.

Amazon.co.za features a wide range of products across categories such as Consumer Electronics, Sporting Equipment, Toys, Home, and Small Kitchen Appliances, including international brands such as Apple, Sony, HP, LEGO, Chicco, Maybelline, Pampers, Neutrogena and Johnson’s. The store will also include popular local brands from independent South African sellers including Amanda-JayneKing Kong LeatherMasodi and Tiger Lily.

Amazon has partnered with goGOGOgo, a South African non-profit organisation offering customers the opportunity to package eligible products in handmade gift bags. Based in Johannesburg with projects across South Africa, goGOGOgo is dedicated to building the capacity, skills and knowledge of grandmothers, locally known as gogos. Made from recycled plastic and hand-sewn, the gift bags directly support local businesses and income generation opportunities for gogos raising children. With more than four million children in South Africa being raised by gogos, this project helps contribute to improved life outcomes for these families.

“We are grateful for this wonderful opportunity to partner with Amazon to expand our reach and make a meaningful impact in promoting positive life opportunities and health outcomes for gogos and the children they are raising, often in difficult conditions,” says founder of goGOGOgo, Jane Simmonds. “Through this partnership, Amazon recognises the importance of our cause to support these extraordinary women in the vital role they play within their families and their communities around South Africa.”

Launching the Amazon.co.za store with thousands of independent sellers, customers can choose from a wide variety of local brands including Nomakade, a local business offering organic hair care products. “With our uniquely formulated products made for coily African hair, we want to inspire self-confidence and self-love to celebrate the ‘Naturally Flexible Elegance’ of natural hair,” says Noma Diko, founder and CEO of Nomakade. “Nomakade has counted on word of mouth for its success, but now we look forward to reaching more South Africans with Amazon.”

Koen concludes, “Today is only the start of Amazon.co.za. We will continue to improve and enhance our shopping experience to serve customers and sellers across South Africa.”

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