The Body Shop is bringing a dose of hydration to skin barriers this summer with a fresh addition to its best-selling Vitamin E range. The newly launched formula intensely hydrates, replenishes the skin’s natural moisture barrier, and is clinically proven to improve moisture levels by 97% in just 30 minutes.
The Vitamin E Barrier Boost Cream has an effortlessly lightweight, fast-absorbing yet rich texture, which leaves skin feeling soft, smooth and protected from dryness – a welcome boost heading into the warmer months. Formulated with 95% natural-origin ingredients including vitamin E, natural hyaluronic acid, polyglutamic acid and ceramides, it gives skin a plump, healthy looking glow and is clinically proven to deliver 100 hours of hydration.
Formulated to increase moisture levels and replenish the skin’s natural moisture barrier after just one use, the Vitamin E Barrier Boost Cream is the perfect solution for dry, extra dry and even sensitive skin. Designed for daily use, the best results are achieved when it is applied after serum and before SPF, making for a seamless addition to a skincare lineup.
“More and more, we’re seeing people prioritise hydration over any other skincare need,” says Laura Keane, product marketing director at The Body Shop. “The number of people reporting signs of skin sensitivity, from redness to dryness and tightness, has increased exponentially. The key to healthy-looking skin lies in replenishing the skin’s natural moisture barrier – and our latest skincare innovation, the Vitamin E Barrier Boost Cream, is designed to do exactly that. We don’t want to overcomplicate things – it’s about finding a simple, long-term solution.”
The Vitamin E range is one of the brand’s most loved collections globally, the range of 11 products including a bi-phase serum, moisturising gel cream, a gentle face wash and an eye cream.
The hero ingredients
Ceramides – known to be essential lipids that help replenish the skin’s natural moisture barrier and to help protect against water loss and dryness.
Vitamin E from raspberry seed oil – helps maintain and protect the skin’s natural moisture barrier. It helps to protect against daily environmental aggressors, too.
Natural-origin hyaluronic acid – known to help retain moisture, and to help reduce the appearance of fine lines and wrinkles for healthy looking skin.
Natural-origin polyglutamic acid – a powerful humectant that helps moisturise skin by attracting water and then retaining it for ultimate hydration.
