Home LifeStyle Immerse yourself in the world of The Body Shop

Immerse yourself in the world of The Body Shop

by Tania Griffin
The Body Shop's make up display

The Body Shop continues its mission to transform the customer experience with the opening of its latest Workshop store at Nicolway in Bryanston, Johannesburg. This transformation marks a significant step in the brand’s commitment to enhancing customer experiences.

The newly revamped Nicolway Workshop store invites customers to immerse themselves in the world of The Body Shop, offering a sensory experience like no other. From sampling and touching to fully experiencing the 100% vegan, naturally efficacious, skin-loving products, this store is designed to delight Changemakers and beauty enthusiasts alike.

Refilwe Mashego, brand manager for The Body Shop South Africa, says: “In recent time, we’ve made numerous references to Changemaking Beauty. And to many, the idea of ‘changing the world’ can seem distant. Our Workshop store launches aim to make this mission tangible. We aim to unite people, showing them the power of small changes that can benefit our customers, our communities and our planet.

“The Nicolway store opening signifies our commitment to the South African market but, most importantly, ongoing dialogues and mobilisation for change. We want to spark conversations, inspire action and create a space where customers can enjoy our products while discussing important social issues. It’s about having fun with our products and advocating for equality.”

This refurbishment is part of a broader initiative in South Africa, with 11 stores already rejuvenated to reflect The Body Shop’s ethos of sustainability, cruelty-free beauty and community engagement.

About the stores

The stores are all about recycling and reusing materials. They use 100% recycled countertops made from plastic that would have otherwise ended up in a landfill. Everything, from the reclaimed wood to the part-recycled plastic storage crates, is chosen to minimise the environmental impact. Even the façade is made of lightweight aluminium to reduce the store’s carbon footprint.

Inside, you can try out The Body Shop’s products at the central sink area and experiment with makeup at the new makeup stand. You can also personalise gifts with ribbons and recyclable paper at the gifting station. If you’re feeling creative, you can decorate your refill bottle with free stickers.

Destination Refill

The Workshop stores offer refill stations where customers are encouraged to reuse their aluminium bottles. You can fill your bottle with any of your favourite shower gels. Need a refill? Simply bring back your clean bottle!

Additionally, the store offers recycling for tubs, tubes and pots. Staff can assist in recycling these items, which are collected by local recycling partners. This way, the packaging is given a new life, making this simple act of changemaking for the planet.

As The Body Shop continues to redefine beauty retailing, more refurbishments are on the horizon with Durban, Cape Town and Johannesburg next in line to experience the brand’s innovative new store concepts.

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