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LG’s new OLED TV redefines freedom to design your space

by Tania Griffin

LG Electronics introduced its 77-inch LG OLED M3, the world’s first consumer TV with Zero Connect technology – a wireless solution capable of real-time video and audio transmission at up to 4K 120Hz – at an event held at The Digital Experience in Johannesburg on 14 March.

The revolutionary new OLED TV M3 delivers superior picture and sound quality as well as greater flexibility to instal and connect. A stunning achievement of technology and design, LG’s wireless 4K OLED was the recipient of CES 2023 Innovation Awards in two categories.

Unlike conventional TVs, where all input ports for connecting external devices are located on the rear or sides, the M3 comes with a separate Zero Connect box that sends video and audio signals wirelessly to LG’s cinematic, 77-inch screen. Because it can be placed away from the TV, the Zero Connect box helps create a cleaner, distraction-free viewing environment and gives users greater freedom to arrange their space.

The box comes with multiple ports for plugging in commonly used HDMI devices, such as satellite set-top boxes and gaming consoles, and can also connect wirelessly with compatible soundbars for richer, more powerful audio and additional cable-free convenience.

Along with offering users more freedom when curating their space, the M3 and its Zero Connect box allow users to easily instal the new LG OLED TV without entangled cables. What’s more, without any wires to disturb users from enjoying their viewing experiences, the sleek minimalism of the 77-inch TV’s One Wall Design becomes even more breathtaking to behold.

LG’s wireless solution leverages state-of-the-art technologies to provide reliable video and audio transmission to the M3’s self-lit OLED screen, allowing users to enjoy content at 4K 120Hz and clear, crisp sound without interruption or degradation of quality.

To ensure the seamless transfer of data from the box to the TV, the company developed an algorithm that instantly identifies the optimal transmission path. The algorithm also helps minimise transmission errors or disruptions, as it can recognise changes in the immediate environment – such as people or pets moving around the room – and switch paths accordingly. Additionally, for maximum signal strength, the box’s antenna can be easily rotated and/or tilted to align with the TV’s location.

For maximum usability, the Zero Connect box is voice recognition-enabled, meaning users can turn on and manage the M3 and connected devices using simple, spoken commands.

Despite the imposing size of its screen, the M3 blends in effortlessly with one’s interior décor, courtesy of its understated One Wall Design. The M3 and its integrated bracket sit flush against the wall with no visible gap, presenting a chic, art gallery aesthetic that augments the TV’s outstanding self-lit picture quality.

The 77-inch OLED M3 TV with Zero Connect Box is now available at stores nationwide for a recommended retail price of R129 999.

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