South African confectionery brand Sally Williams Fine Foods is adding a playful twist to one of its most iconic treats with the launch of what it believes is the world’s first sour nougat range.
Available in three zingy flavour variants, the new Sally Williams Sour Nougat range combines the brand’s signature soft honey nougat with a subtle sour tingle designed to surprise tastebuds without overpowering them.
“Our new Sour Nougat range was created to bring a sense of fun, surprise and shared enjoyment to everyday moments,” says Mark Sack, managing director. “It still has the soft, indulgent Sally Williams nougat people know and love, but with an unexpected zingy twist that makes you want to go back for another bite.”
The range is built around the idea that the experience is “sweet on the inside, sour on the outside”, bringing together playful flavour combinations with the premium nougat quality synonymous with Sally Williams.
From lunchbox treats and movie nights to kiddies’ parties and weekend snacks, the range has been developed to appeal to both children and adults looking for something a little different.
Designed around the kind of ‘pester power’ that starts in the sweet aisle and continues all the way to the checkout, the range taps into the excitement children feel when they discover something unexpected, playful and bold. From lunchboxes and movie nights to birthday parties and weekend treats, Sally Williams Fine Foods expects the new Sour Nougat range to quickly become a family favourite.
Each pack contains an assortment of the three flavour variants including Zingy Apple, Zingy Blueberry and Zingy Lemon, giving consumers a playful mix of flavours in every bag.
The treats are also gluten-free, offering families and snack lovers a more inclusive indulgence without compromising on flavour or the soft, signature Sally Williams nougat experience.
The Sour Nougat range will be available in two sizes, with the 55g pack retailing for R32.99 and the 170g pack retailing for R99.99.
Shoppers can get their next nougat indulgence in selected stores: Pick n Pay, Clicks, Dis-Chem, Makro/Walmart, SPAR, Food Lover’s Market and OK Foods.
Sack concludes: “It is joyful, vibrant and a little unexpected – but at the heart of it, is still the same idea Sally Williams has always stood for: creating high-quality treats people genuinely enjoy sharing together.”
