Why we ignore the most sensitive skin on our face

We spend time (and money) building the perfect skincare routine. Serums are layered, moisturisers are carefully selected and SPF has finally earned its place as a daily essential.

But while we focus on glowing skin and anti-ageing benefits, two of the most delicate areas on our face are often overlooked: our lips and the skin around our nose. Yet, when everyday issues like colds, allergies or harsh weather strike, these areas are often the first to suffer, and the least intentionally treated.

It’s an easy oversight. These areas don’t always feature in traditional routines, yet they’re among the most exposed and vulnerable parts of the face.

“The skin around the lips and nose is thinner and more delicate than the rest of the face,” explains dermatologist and Ivohealth spokesperson, Dr Lauren Knight. “This makes it more prone to dryness, irritation and barrier damage, especially when exposed to cold weather, frequent rubbing or certain medications.”

Unlike the rest of the face, these areas are less equipped to retain moisture. Add relatable triggers like weather changes, constant nose-blowing during colds or allergies, and certain acne treatments, and it’s no surprise they’re often the first to show signs of damage.

Think about how your skin feels during a cold. Constant wiping can leave the nose raw and inflamed, while lips become chapped and uncomfortable. Seasonal shifts, from cold winter air to harsh winds, only intensify the problem, stripping moisture from already fragile skin.

“Most generalised facial skincare regimens stop at moisturiser,” says Dr Knight. “But because the lips and nasal skin lack oil glands, they need targeted support. Without proper care, the skin loses its natural resilience.”

Many people reach for standard lip balms, which may offer quick relief, but don’t address long-term repair.

In contrast, products specifically formulated for both the lips and nasal area go beyond basic hydration. They help restore the skin barrier, calm irritation and create a protective layer that supports recovery. Unlike standard lip balms or general moisturisers, these products are purpose-formulated to care for both the lips and the delicate skin around the nose – areas often neglected by traditional products.

Multitasking balms are particularly effective, combining targeted care in a single product. Rather than relying on multiple creams or ointments, one well-formulated balm can keep both the lips and nose hydrated, soothed and resilient.

LETIbalm Repair Nose and Lip Balm was developed specifically for the nose and lips – not just a lip balm but a targeted solution for these high-stress areas. Its rich, occlusive formula helps soothe, hydrate and protect dry, red or cracked skin around both the lips and nose, particularly during colds, flu, allergy flare-ups and periods of intensive skincare treatments like isotretinoin, when the skin becomes especially dry and vulnerable.

“For patients on isotretinoin, targeted care around the nose and lips isn’t optional, it’s part of managing treatment side effects,” says Dr Knight. “A balm that restores moisture and reduces irritation can significantly improve comfort.”

What makes LETIbalm Repair Nose and Lip Balm particularly suitable for these areas is its dual-action approach, helping soothe discomfort while also supporting the skin’s natural barrier. The formulation is gentle enough for sensitive skin and is designed not to clog pores or contribute to breakouts. It can be used across all ages and skin types, including sensitive skin – making it a practical option for family use.

Incorporating a product like this into your routine doesn’t require a complete overhaul. A small amount applied before bed or after repeated nose-blowing can make a noticeable difference.

Ultimately, good skincare isn’t just about what we add but what we stop overlooking. The lips and nasal area may be small, but they play a big role in how our skin looks and feels. Giving them the attention they deserve isn’t an extra step – it’s a necessary one.

Because when it comes to healthy, comfortable skin, every part of your face counts.

LETIbalm products are available at Ivohealth, Dis-Chem and independent pharmacies.

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