collectibles

Ugly-Cute Craze: Fugglers Are Becoming the Affordable Option for Creepy Cuteness

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South Africa’s ugly-cute craze has a new face, and it comes with crooked teeth, a mischievous grin and a price tag under R400. Fugglers, ZURU’s ‘funny ugly monsters,’ are fast becoming the accessible alternative to Labubu’s cult collectibles proving that weird, wonderful and slightly creepy doesn’t have to break the bank. The ugly-cute craze has […]

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Egg-citing Easter alternatives: A playful twist on tradition

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This Easter, swap out the usual chocolate eggs for something just as exciting – but with a playful twist. ZURU’s Smashers and Rainbocorns bring the magic of surprise and collectibility to the holiday, offering kids an interactive, long-lasting treat that sparks creativity and fun well beyond Easter morning. Egg-cellent alternatives to chocolate As families seek

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The rise of kidults and the future of play in South Africa

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The global toy industry gathered at the Nuremberg Toy Fair to unveil the latest trends and innovations shaping the future of play. A notable trend was the continued growth of adults buying toys, with ‘kidults’ now representing a staggering 30% of the global toy market. From collectibles to high-quality nostalgic toys, many adults are discovering

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