play

How messy play supports toddler development

Messy play is more than just chaotic fun; it’s a gateway to creative exploration, sensory stimulation and developmental growth for toddlers. Dibber International Preschools champions the power of play, including the wonderfully messy kind, to nurture holistic development in young children. “Messy play is about more than making a mess; it’s about giving children the […]

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Games and activities to keep your child engaged this holiday season

The December holidays are a time for family, fun and cherished memories, but keeping children entertained can sometimes be challenging. “Play is an essential part of a child’s growth – it’s how they explore the world, express themselves and build relationships,” says Ursula Assis, country director of Dibber International Preschools. “The games and activities we

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Unboxing magic: Surprise toys dominate holiday wish lists

Collectible surprise toys have exploded in popularity, representing a significant portion of toy sales, with collectible and unboxing toy segments growing at nearly 20% annually. The surprise toy trend is captivating children and adults alike, with data showing that 90% of kids ages 6 to 17 years old are engaging with collectible surprise toy brands.

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The top trending toys for the 2024 festive season

With the festive season fast approaching, Toys R Us reveals the top toy trends and most anticipated toys for 2024. This year, parents and gift-givers can expect an explosion of creativity, innovation and nostalgia, making this holiday season one of the most exciting yet. From interactive playsets to tech toys, and a growing demand for

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Ultimate outdoor toys for a fun-filled summer

As the warm summer months approach, ZURU is introducing the perfect lineup of outdoor toys designed to make this season unforgettable. Whether it’s backyard water fights, eco-friendly water balloon battles or thrilling robotic creatures, ZURU has something for everyone. With its innovative range, families can gear up for endless fun in the sun, making the

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Barbie® introduces the Black Barbie Fashionista Doll with Down Syndrome

Mattel, Inc. has added a black Barbie doll with Down syndrome, created to allow even more children to find a doll that represents them and inspire all children to tell more stories through play. This diversity and inclusion initiative is celebrated by Down Syndrome South Africa (DSSA), which is committed to empowering and finding ways

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ZURU Toys: Inspired by kids and imaginative play

With increasing consumer demand for toys that are not only fun but also sensory and educational, ZURU Toys is at the forefront of the trend of toys with purpose in South Africa, capitalising on the growing desire for meaningful play experiences. “As champions of creativity, we utilise our strength in agility, automation and innovation to

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The power of play is real

On International Children’s Day, 1 June, Dibber International Preschools emphasises the importance of pretend play in childhood development. Ursula Assis, country director, urges parents and educators not to overlook the power of play amid the pursuit of academic achievements. “While the focus on achieving specific learning outcomes is important, it’s equally crucial to recognise the role of imaginative play in a child’s holistic

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The power of imaginative play and self-expression

In a world with bright screens and busy schedules, the importance of imaginative play often gets overlooked. Yet, it’s through play that children explore, create, develop and express themselves in ways that shape their understanding of the world. This is why imaginative play and self-expression is so significant: Cognitive developmentImaginative play is not just entertainment;

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