Why rooibos is the drink of choice for Gen Z and millennials
As wellness trends reshape beverage choices globally, South African consumers are increasingly turning to herbal infusions, with Rooibos leading the charge. This shift is particularly evident among Gen Z and Millennials, who, despite their shared health-conscious outlooks, exhibit distinct preferences in their tea consumption habits. Gen Z, individuals born between the mid-1990s and early 2010s, […]
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